Description
Hybrid 4 days on site in New York, NY
Our client seeks an Experimentation Strategy Associate to support a Growth Marketing team focused on paid media strategy, testing, and measurement. This role will partner across paid media, marketing, creative, strategy, and analytics teams to design experiments, analyze results, and convert learnings into actionable recommendations that improve customer acquisition. The ideal candidate has hands-on paid media experience, is comfortable working with data, and understands how testing and experimentation improve campaign performance.
Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
Rate: $43.00 to $46.83/hr. w2
JN -112026-109388
Responsibilities
Partner with paid media and marketing teams to identify opportunities for testing and experimentation.
Develop and support testing plans across paid social, search, programmatic, CTV, and other digital channels.
Help set up, track, analyze, and measure experiments including A/B, conversion lift, and geo testing.
Analyze paid media performance and translate results into clear recommendations and next steps.
Help develop quarterly experimentation roadmaps and prioritize business questions.
Track successful tests and help scale winning strategies.
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Maintain testing integrity and support experimentation best practices.
Clearly communicate findings and learnings across cross-functional teams.
Experience Requirements
2–3+ years of paid media, performance marketing, marketing analytics, or related experience.
Hands-on experience with digital paid media campaigns.
Experience using data to guide marketing decisions.
Exposure to testing, experimentation, or analytical work.
Understanding of paid media optimization including audience, creative, bidding, and campaign structure.
Familiarity with platforms/channels such as Meta, Google, programmatic, CTV, or YouTube.
Basic understanding of A/B testing, lift testing, statistical significance, and/or geo experiments.
Strong Excel and analytical skills.
Strong written and verbal communication skills.
