Key Responsibilities
KOL & Affiliate Partnership Development: Build and strengthen relationships with MCNs, KOLs, influencers and key affiliates. Identify, engage and secure strategic partners aligned with P&G's business and brand priorities.
Affiliate Network Development & Management: Drive affiliate ecosystem growth through distributor partnerships for affiliate recruitment, engagement, sampling and product seeding.
Strategic Partnership & Deal Negotiation: Lead commercial negotiations, Joint Business Plans (JBPs), partnership agreements and deal closures with MCNs, high-tier KOLs and strategic affiliates to maximize business value.
Platform & Market Expertise: Maintain strong understanding of Vietnam's social commerce ecosystem, including TikTok Shop, Shopee and emerging affiliate platforms. Stay ahead of creator trends, platform developments and competitor activities to identify new opportunities.
Performance Management & Business Impact: Track and evaluate KOL and affiliate performance, investment effectiveness and sales contribution in collaboration with commercial, finance and distributor teams. Identify opportunities to optimize partnerships and maximize ROI.
Job Qualifications
Bachelor's degree in Business, Marketing, Communications or related disciplines.
3-5 years of experience in affiliate marketing, KOL/influencer management or social commerce, with established network and proven experience managing MCNs and strategic creator partnerships in Vietnam.
Strong commercial acumen, analytical skills and performance-driven mindset.
Excellent communication, interpersonal and negotiation skills, with proven ability to build relationships and close commercial deals.
Highly agile, proactive and adaptable, with strong stakeholder management skills to work across distributors and regional teams.
Up-to-date knowledge of social media, affiliate and influencer marketing trends, platform developments and emerging creator ecosystems.
Fluency in Vietnamese and English
At P&G, we don't just offer a job, we provide a career with diverse assignments and numerous development opportunities to groom our future leaders!
About us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com to know more.
Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
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