What Success Looks Like
As a Digital Product Analytics Manager, you will own how P&G Indonesia decodes and wins on priority digital platforms — going beyond a traditional media operations role to build the analytics products, playbooks and capabilities that sharpen full-funnel decisions. You will be at the heart of our digital ecosystem, building the right analytics tools and connecting business priorities, consumer understanding, media, data, technology and execution to deliver superior business results.
In this role, you will be accountable for maximizing business growth by decoding the algorithms and growth mechanics of priority platforms such as TikTok/TikTok Shop, Shopee, Meta and other relevant ecosystems. You will define what P&G needs to win across content, assortment, placements, activation, measurement and platform execution; build repeatable playbooks, experiments, products, decision frameworks and analytics capabilities that improve the speed, reliability and quality of decision making across the full funnel; and create trusted, usable data products for DCommerce, Category/Brand and Operations teams that translate daily platform signals into action. This includes strengthening mental availability through metrics such as TOMA and UBA, ultimately contributing to penetration growth in both online/offline business, while driving excellence in media effectiveness and efficiency.
What we offer you
Meaningful Work from Day 1: Work on iconic brands that touch billions of lives, making a tangible impact on our business and consumers.
Continuous Learning & Development: Access to world-class training programs, mentorship, and opportunities to grow your career within a global organization.
Global Career Opportunities: Potential for career progression and exposure across various brands, functions, and geographies.
Dynamic and Respectful Work Environment: Be part of a diverse, inclusive, and high-performing team where collaboration and innovation are celebrated. We live our Purpose, Values, and Principles daily and we value every individual and encourage initiatives promoting agility and work/life balance.
Your team
You will report to the Brand Operation Director and serve as the Digital Product and Analytics subject matter expert for P&G Indonesia.
You will work closely with multidisciplinary teams across DCommerce/Ecommerce, Category, Brand Marketing, IT/Engineering, regional media partners, platform partners and full-funnel media agencies to shape and execute winning digital strategies.
You will play a critical role in connecting business ambition, consumer understanding, Digital Media strategy and operational excellence to enable P&G Indonesia’s brand growth.
Responsibilities of the Role (We need someone who can:)
1. Decode full-funnel platform algorithms
Investigate how priority platform algorithms respond to content, assortment, campaign structure, placements, audience signals, bidding and conversion inputs.
Translate platform mechanics into testable hypotheses and practical recommendations that improve business outcomes across awareness, consideration and conversion.
Establish platform-specific playbooks that clearly define the inputs, thresholds, operating signals and interventions required to win.
2. Own the product vision and roadmap
Translate internal user and business needs into valuable, feasible and usable user stories, personas, user journeys and workflows.
Set priorities for internal digital products, define the product roadmap and guide partners on what should be built and why.
Own and prioritize the product backlog with business, engineering, analytics and platform partners.
Ensure solutions are adopted, sustained and improved based on user feedback and business impact.
3. Build trusted data products and architecture
Design and guide trusted data-product architecture across relevant platform, commerce and media data sources.
Oversee data collection, integration, quality, governance and reliability so reporting and optimization decisions are based on accurate information.
Use data engineering methods and APIs to automate repeatable analysis, reduce manual work and create scalable decision support.
Diagnose data or workload issues, define validation controls and ensure solutions are efficient, maintainable and fit for business use.
4. Run experiments and translate analytics into business choices
Make data-driven decisions in complex, multivariable environments and convert technical findings into clear business choices.
Develop and run governed experiments, including A/B tests, to validate or disprove concepts and quantify impact.
Extract daily insights from digital commerce metrics, including TikTok Seller Center and related platform data, and recommend specific actions to improve funnel productivity and GMV.
Partner with DCommerce, Category, Brand and other stakeholders to co-create solutions rooted in end-to-end business and Sales Fundamentals.
5. Strengthen attention-led media analytics
Analyze media performance data to identify trends, opportunities and execution challenges across attentive reach, quality of placement, frequency and content.
Connect media analytics with brand outcomes such as TOMA, UBA and penetration.
Support execution of the agreed media strategy by incorporating consumer, platform and performance insights into measurement and optimization.
Contribute to the next generation of Attention-Led Media measurement, experimentation and capability building across the organization.
Ways of Working and Collaboration
Operate with a business ownership mindset, understanding how DCommerce works end to end and how technology, media and Sales Fundamentals connect.
Influence across Brand, DCommerce, Category, Product, Engineering, Analytics, agency and platform teams without relying on formal authority.
Communicate complex technical findings in simple, decision-ready language for stakeholders without deep technical backgrounds.
Share knowledge, build capability and establish sustainable practices across teams.
Job Qualifications
Role Requirements
Must Have
3–5 years of demonstrated experience in digital product management, data engineering, advanced analytics, digital commerce or a closely related field.
Hands-on proficiency in SQL and Python, data integration or API implementation, and modern data platforms such as Databricks. This is a non-negotiable, a technical interview will be conducted. Please do not apply if you don’t have this skill.
Experience translating customer or user needs into product requirements, roadmaps, backlogs and measurable outcomes.
Strong understanding of experimentation, data quality, validation and business performance analysis in complex environments.
Working knowledge of digital commerce and full-funnel platform mechanics, ideally across TikTok/TikTok Shop, Shopee, Meta or comparable ecosystems.
Strong business acumen, stakeholder influence, communication and project management skills; experience with Scrum or Agile ways of working.
Bachelor’s degree or above in a relevant discipline, or equivalent applied experience.
Preferred (Nice to Have)
Experience in ecommerce, consumer technology, platform analytics, media analytics or an analytics/planning role within an agency.
Exposure to UI/UX design thinking and visualization tools such as Power BI.
Experience bridging product, engineering, commercial and media stakeholders.
Evidence of applied IT depth across more than one job profile or diverse technical experiences.
About Us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com to know more.
Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
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