- Job Location
- KUALA LUMPUR GENERAL OFFICE
Job Description
Brand Manager
Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans!
You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Malaysia via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.
Your Team
You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
What Success Looks Like
Demonstrate positive relationship building skills in engagements with multi-functional teams
Deliver Scorecard Business Targets, in line with the goals of the Business Unit
Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
Successful Design and Deployment of Marketing Toolkits for the Brand
Responsibilities of the role
Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
Lead brand building activities and initiative maximization across Online Retailers
Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers
Show the full description
Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
Craft promotion/pricing strategy and ATL and BTL marketing plans for your brand
Job Qualifications
Candidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus)
2-4 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry
Possess strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the market
Excellent forward-thinking, strategic and courageous leadership skills
Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights
An ability to drive innovation and brand growth
Strong ability to communicate and teamwork capabilities
- Job Segmentation
- Entry Level
