Develop and manage marketing budgets, ensuring efficient allocation of resources.
Coordinate with sales teams to develop tools and training materials supporting brand initiatives.
Cross-Functional Leadership
Lead Brand Team meetings to ensure proper strategy implementation and develop tactical plans to support strategies implementation.
Collaborate with external partners, agencies, and vendors to enhance brand presence and market penetration.
Strong partnership with the filed force Teams.
Performance Analysis
Monitor and analyze marketing initiatives' brand performance metrics, market share, and ROI.
Provide regular reports and insights to senior management on brand performance and market dynamics.
Adjust strategies and tactics based on data-driven insights and market feedback.
Compliance and Ethical Standards
Ensure all marketing activities comply with regulatory requirements and ethical standards.
Maintain up-to-date knowledge of industry regulations, guidelines, and best practices.
Qualifications
Education
Master’s degree in Marketing, Business Administration, Life Sciences, or a related field is required.
Experience
A minimum of 3-5 years of brand management experience in the pharmaceutical industry (a Product/Brand Manager or a Related Manager), focusing on Rx products.
Proven track record of successful brand initiatives driving growth on competitive market.
Experience in developing and executing marketing strategies and campaigns.
Experience in cooperation with KOLs and scientific associations.
Skills
Strong strategic thinking and analytical skills.
Excellent communication and presentation abilities.
Demonstrated leadership and team management capabilities.
Proficiency in digital marketing and social media platforms.
Very good command of local and English languages.
Ability to work effectively in a fast-paced, dynamic environment.
Personal Attributes
Results-oriented with a strong drive for achievement.
Innovative and creative thinker.
Strong interpersonal and relationship-building skills.
High level of integrity and commitment to ethical standards.
Ability to influence and negotiate with stakeholders at all levels.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
What AbbVie Has to Offer
Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.
