THINGS WE CARE ABOUT
Transparency: Everyone can read about our roadmap, how we pay (or even let go of) people, our strategy, and how we work, in our public company handbook https://posthog.com/handbook. Internally, we share revenue, notes and slides from board meetings, and fundraising plans, so everyone has the context they need to make good decisions.
Autonomy: We don’t tell anyone what to do. Everyone chooses what to work on next based on what's going to have the biggest impact on our customers, and what they find interesting and motivating to work on. Engineers lead product teams https://posthog.com/handbook/wide-company and make product decisions https://posthog.com/handbook/which-products. Teams are flexible and easy to change when needed.
Shipping fast: Why not now? https://posthog.com/handbook/values#why-not-now We want to build a lot of products; we can't do that shipping at a normal pace. We've built the company around small teams – autonomous, highly-efficient groups of cracked engineers https://posthog.com/founders/cracked-manifesto who can outship much larger companies because they own their products end-to-end.
Time for building: Nothing gets shipped in a meeting. We're a natively remote company. We default to async communication – PRs > Issues > Slack. Tuesdays and Thursdays are meeting-free days https://posthog.com/handbook/company/culture#were-on-the-makers-schedule, and we prioritize heads down building time over perfect coordination. This will be the most productive job you've ever had.
Being weird: Weird means redesigning an already world-class website for the 5th time. It means shipping literally every product that relates to customer data. It means building an objectively unnecessary developer toy https://posthog.com/deskhog with dubious shareholder value. Doing weird stuff is a competitive advantage. And it's fun.
WHY THIS ROLE AT POSTHOG NOW?
We have a strong brand and a lot of strong content for you to build on. What we don't have (yet) is someone whose whole job is making it move.
You'll be PostHog's first in-house video animator, and the creative engine behind everything that moves in our visuals.
We take video seriously (although we’re not really so serious https://posthog.com/trash). Our Video team ships documentaries, product launches, ads, social shorts, and more.
Right now, there’s no single owner of motion at PostHog, so the effort comes from several people, each with their own style, and most animation gets added at the very end of post-production. It doesn't move like one brand.
Your job will be to give it one. You'll be the creative engine behind PostHog's animated visuals. Your fingerprints will be on how PostHog moves, everywhere, but primarily in video.
This isn't a pure motion graphics role. We need someone who can also draw. You'll eventually design and illustrate your own assets as well as animate them, and sometimes you might even ship illustrations that never move at all.
Simply put, you care about the craft, have opinions about what makes animation great, and have a showreel that proves it.
WHAT YOU’LL BE DOING
The work spans product launches, feature trailers, changelogs, social shorts, minidocs, animated ads, GIFs on our website, and even icons inside the PostHog app. One day you might be working out how the hedgehog walks; the next, rebuilding our UI in 3D for a launch.
Styles range from clean motion graphics to fully illustrated, character-led animation. If your showreel only has one style in it, this probably isn't the role for you.
We expect you to be
Defining how PostHog moves. You'll shape our motion and animation language more or less from scratch, and you'll bring strong opinions about it to the table.
Bringing the hedgehog to life. Our beloved mascot is a 2D, static hedgehog. You'll illustrate and animate it, and work out how it walks, reacts, and shows its personality in motion.
Being the go-to person for motion in video. Documentaries, product launches, screen-recorded tutorials, changelogs, social short-form. Sometimes you'll work hand in hand with Alex https://posthog.com/community/profiles/33708 (Video Producer) and Lottie https://posthog.com/community/profiles/27881 (Graphics Lead); other times you'll take an animation-only piece from idea and script all the way to delivery on your own.
Making our product look good in motion. Recreating and reimagining the PostHog UI in 3D space for "screenshare-plus" visuals, and animating icons that live inside the app itself.
Building the toolkit. Animated logos, brand elements, lower thirds, transitions, and motion templates that make every future video faster to produce.
Working beyond video. Motion for ads and campaigns, GIFs and animated icons for the website, and pure illustration work alongside our Graphics team.
EXAMPLE PUBLIC PROJECTS
PopQuiz https://www.youtube.com/watch?v=QeU5MmpqBg0
Changelog https://www.youtube.com/watch?v=GkiiahgoLCU (in different styles https://youtu.be/e_SICQg2Wak)
Hackathon documentary https://youtu.be/dGaSxBs3OsU
Small Teams https://youtu.be/clHDEg9xsvg
PostHog in Slack https://youtu.be/SaVTePqaPeM
Eggplant animation https://youtube.com/shorts/l-C-FmjHBQk?feature=share
WHAT YOU WON'T BE DOING
❌ Executing someone else's storyboard frame by frame. You'll get briefs, not blueprints, and we'll expect you to have ideas of your own.
❌ Cutting full videos. We have editors for that. Knowing your way around an edit helps, but it isn't the job.
❌ Picking one house style and never leaving it.
❌ Making corporate explainers where a flat-shaded person waves at a laptop.
YOU’LL FIT RIGHT IN IF
You’re advanced in After Effects, Illustrator, and Photoshop. Fresco is a bonus.
You have a strong portfolio demonstrating technical excellence, a clear creative point of view, and a wide variety of styles (motion graphics, illustration-led animation, character work).
You have illustrated / designed and animated motion graphics. You design and draw your own assets rather than only waiting for someone to hand you files to move.
You originate ideas. You've taken work from concept to delivery: come up with the idea, written the script or voiceover, then animated it.
You’re a highly creative artist with strong personal standards for quality. You care about the craft.
You have a strong opinion about what the best animated film of all time is, and are able to defend your decision to the death. (It's either The Incredibles or Coco.)
NICE TO HAVE
You have created content for developer communities or technical audiences.
Basic video editing. Enough to rough out how your animation sits in the cut.
You have translated product UI / UX into animated assets.
If you have a disability, please let us know if there's any way we can make the interview process better for you - we're happy to accommodate!
#LI-DNI
