Solution Seeker Fueled by curiosity, you explore various ways to solve a problem. Every hard problem is an opportunity in disguise.
Team Builder You actively foster strong dynamics within and between teams, contributing to our collective success.
Resilient Leader You consistently approach your work with resilience and a steadfast passion for achievement of our goals despite challenges or setbacks.
Data-Driven Creator You leverage data to back intuition. Empirical creativity is your go-to. Imagination led, data validated.
Why you'll want to come to work
Our Senior Motion Graphics Designer role offers the opportunity to directly shape PlayQ’s growth through high-quality, performance driven user acquisition creative.
This is a hands-on individual contributor role focused on creating motion graphics, editorial content, gameplay driven ads, and high volume creative iterations for paid media campaigns. You will work closely with Marketing Art and User Acquisition to turn creative direction and performance learnings into engaging short form ads.
Your work will contribute directly to PlayQ’s growth by creating strong hooks, clear gameplay stories, and modular creative assets that can be tested, optimized, resized, and scaled efficiently across advertising platforms.
Your Responsibilities
Motion Design: Design and animate high-quality motion graphics for user acquisition, social, and digital marketing campaigns using typography, transitions, visual effects, gameplay assets, UI, and graphic design to create visually compelling advertising creatives.
Video Production: Edit gameplay capture, promotional footage, AI-generated content, voiceover, music, and sound effects into engaging short-form video ads that effectively communicate gameplay, features, rewards, and player motivations.
Creative Storytelling: Apply strong editorial principles including pacing, timing, rhythm, and visual storytelling to create compelling narratives, impactful opening hooks, and high-performing marketing creatives.
Creative Development: Produce both net-new creative concepts and high-volume iterations of existing ads, developing structured variations that test hooks, messaging, gameplay moments, pacing, visual treatments, ensuring that all creative decisions improve campaign performance
Performance Marketing: Create performance-driven video ads for major paid media platforms including Meta, Google, TikTok, YouTube, AppLovin, Moloco, and other digital advertising channels, leveraging user acquisition best practices and platform-specific requirements.
Production Efficiency: Build organized, modular After Effects projects and reusable creative templates that enable rapid iteration, efficient production workflows, and consistent creative quality across campaigns.
Creative Optimization: Adapt marketing assets into polished deliverables across multiple aspect ratios, formats, and advertising placements while maintaining visual consistency and production excellence.
Project Organization: Maintain well-structured project files, naming conventions, source assets, and deliverables to support scalable creative production and effective cross-functional collaboration.
AI-Enhanced Production: Leverage modern AI tools to accelerate ideation, content generation, editing, iteration, and creative adaptation while applying strong creative judgment to ensure quality, consistency, and brand alignment.
Industry Research: Stay current on mobile advertising trends, emerging creative technologies, social media formats, competitor creatives, and evolving user acquisition best practices to continuously improve creative effectiveness.
Collaboration: Partner closely with Creative Director, User Acquisition, Design, and cross-functional stakeholders to align on campaign objectives, share creative insights, and deliver high-performing marketing assets.
What you’ll bring to the team
Experience: 5+ years of professional experience in motion graphics, video editing, digital advertising, or performance marketing creative, with experience producing user acquisition creatives for mobile games.
Portfolio: A strong portfolio demonstrating expertise in motion design, editorial storytelling, gameplay advertising, and short-form video production that showcases measurable creative quality and performance.
Expertise: Advanced proficiency in Adobe After Effects, strong proficiency in Adobe Premiere Pro, Adobe Photoshop, and working knowledge of Adobe Illustrator, with the ability to execute polished motion graphics and video editing workflows.
Creative Skills: Deep understanding of animation principles, typography, composition, visual hierarchy, compositing, pacing, rhythm, storytelling, music editing, sound design, and audio synchronization as applied to performance marketing.
Production Ability: Proven ability to combine gameplay footage, UI elements, typography, visual effects, sound, and graphic design into engaging, performance-focused short-form advertising creatives.
Optimization Mindset: Experience creating both original concepts and high-volume creative iterations, with a strong understanding of user acquisition testing methodologies, hook strategies, performance marketing workflows, and creative optimization.
Technical Organization: Experience building organized, modular project files and reusable templates that support efficient production, rapid creative iteration, and scalable content development.
Platform Knowledge: Familiarity with paid media platforms including Meta, Google, TikTok, YouTube, AppLovin, Moloco, and other digital advertising ecosystems, along with an understanding of performance metrics such as CTR, CPI, ROAS, conversion, retention, and hook performance.
AI Proficiency: Experience integrating AI tools into modern creative production workflows, including platforms such as Adobe Firefly, Photoshop AI, ChatGPT, Claude, and other emerging AI technologies to enhance ideation, editing, production, and creative adaptation while maintaining high creative standards.
Collaboration: Excellent communication, organization, problem-solving, and cross-functional collaboration skills, with the ability to independently own creative projects from concept through final delivery.
Bonus Points
Industry Experience: Experience creating user acquisition creative for match-3, puzzle, casual, or hybrid casual mobile games, with a strong understanding of mobile gaming audiences and advertising strategies.
Additional Creative Expertise: Experience producing App Store screenshots, promotional graphics, App Store Optimization (ASO) assets, or other marketing collateral supporting mobile game launches and growth.
Technical Skills: Familiarity with Unity or other gameplay capture tools, Cinema 4D, Blender, or other 3D software for asset preparation and compositing support, as well as motion graphics plugins such as Trapcode, Saber, Element 3D, or similar technologies.
AI & Emerging Technology: Experience using generative AI platforms such as Runway, Midjourney, and other advanced creative tools to support content production and innovation.
Performance Collaboration: Experience working directly with User Acquisition teams and applying campaign performance insights, creative testing results, and user behavior data to continuously improve future creative development.
Working at PlayQ
Remote Work Environment. Work remotely from anywhere, with the flexibility to structure your day around your location while collaborating closely with our HQ and global teams.
Meaningful ownership & impact. Take ownership of growth initiatives and directly influence the strategy, performance, and success of our games.
AI-powered tools. Access to company-provided AI tools and paid subscriptions to support creative work, experimentation, and productivity.
Flexible time off. Take the time you need to recharge and maintain a healthy balance while delivering against your goals.
Career growth & visibility. Work closely with senior leadership and have the opportunity to grow your scope and influence as the business and products scale.
Create incredible games—for a living! Because who doesn’t love games?
At PlayQ, we leverage competitive benchmarking data when setting each role’s base pay range. Individual base salary will be determined based on job-related factors which may include knowledge, skills, experience, scope of role, business need and geographic location.
If your skillset aligns with the requirements of this role, we will contact you through our official Applicant Tracking System (Greenhouse) or company email address (@playq.net). If you receive communication from a different domain, this communication is not from a legitimate representative of PlayQ.
