ESSENTIAL JOB FUNCTIONS
The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign the functions to this job at any time due to reasonable accommodation or other reasons. Job functions include the following. Other duties may be assigned.
Perform the following for assigned business units and/or departments
Collaborate with Director of Marketing and Corporate Marketing Manager to develop marketing strategies, identify opportunities, and solve business challenges.
Execute marketing plans and initiatives to drive sales performance while ensuring alignment with organizational priorities.
Collaborate with operating managers to develop and oversee annual marketing plans, budgets, and major marketing investments with consideration to the market, customer, and competitive analysis.
Develop and monitor marketing performance metrics and dashboards.
Produce executive-level business reporting and provide data-driven marketing recommendations.
Drive continuous improvement of marketing plans, processes, and initiatives.
Identify artificial intelligence (AI) adoption and automation opportunities and evaluate emerging marketing technologies, trends, and best practices for potential implementation.
Develop and implement promotional and media plans, including direct mailings, advertising, web marketing, digital marketing channels, tradeshows & customer events.
Lead new product and new business introduction activities.
Conduct market research to identify trends and competitive development in the relevant market segments.
Attend trade shows, customer events, travel to job sites and branch stores as necessary.
Maintain punctual, regular, and predictable attendance.
Travel away from base location up to 25% of the time to attend meetings, trade shows, and customer events.
QUALIFICATIONS
Bachelor's Degree from a fully accredited college in Business Administration, Marketing, or other closely related field; and a minimum of four (4) years of directly related Marketing experience, preferably in a heavy industrial environment; or an equivalent combination of education and work experience.
CERTIFICATES, LICENSES, REGISTRATIONS
Must maintain a valid driver’s license and satisfactory driving record.
The pay range for this position is: $95,000 - $115,000 (Starting wage will depend on experience and education. We also offer a total compensation package in addition to base salary.)
#INDL
Peterson Holding Company is committed to equal employment opportunity and affirmative action. Minorities, females, veterans, and individuals with disabilities are encouraged to apply. A drug screen and background check is required.
