Bring the product to life. Host, moderate, present, and demonstrate the product live with energy and clarity. Turn complex capabilities into specific, accurate stories that audiences can understand and put to work.
Find and prepare the right people. Build relationships across Product, Engineering, Research, Sales, Customer Success, Partnerships, and Marketing to identify the strongest speakers and subject-matter experts for each program. Brief them thoroughly, sharpen their stories, and make sure they are ready to deliver.
Build the audience. Partner with Growth, Lifecycle, Social, Comms, Sales, and Customer Success on full-funnel promotion plans that drive qualified registrations. Track pacing closely, identify gaps early, and run experiments across audience, creative, channel mix, timing, and follow-up.
Turn every event into an engine. Extend the value of each program through recordings, replays, clips, FAQs, demo flows, education materials, and sales follow-up. Build formats and templates that make the next event faster and better.
Measure outcomes, not just outputs. Instrument the funnel from registration through attendance, engagement, product activation, qualified pipeline, and revenue. Track cost per registration, cost per attendee, cost per qualified attendee, sourced and influenced pipeline, and channel ROI, then use the findings to improve the portfolio.
Build the operating system. Create the intake process, master calendar, production checklists, run-of-show templates, speaker bench, readiness gates, contingency plans, scorecards, and reporting cadence required to scale the channel without lowering quality.
QUALIFICATIONS
3+ years of experience in virtual events, product marketing, customer education, demand generation, or a related role, ideally within a high-growth technology company, or work that proves the skill regardless of title.
Proven ability to learn technical products deeply and translate complex capabilities into simple, specific, and accurate live demonstrations.
A polished, credible on-camera presence, with experience hosting, interviewing, moderating, or presenting to professional audiences.
Strong cross-functional instincts and the ability to find, recruit, brief, and coordinate busy experts without relying on formal authority.
Full-funnel growth fluency, including registration strategy, audience segmentation, campaign testing, conversion, and post-event nurture.
Analytical rigor, with experience defining channel metrics, working with CRM and marketing automation data, and calculating return on investment.
Excellent production judgment and attention to detail, including rehearsals, technical readiness, live moderation, and fallback planning.
High slope: you learn unfamiliar products and domains fast, and your rate of improvement is your standout trait.
Extreme comfort delivering clarity in high-velocity, ambiguous environments.
