- What is a day in the life of a Sr. Director, Global Brand and Creative?
- Set the global brand strategy for Pattern and lead the creative team bringing it to life across every market, including China and EMEA
Split time between high-level strategy work with the CMO and executive team and hands-on creative review
Build and maintain the systems and people that keep Pattern's voice consistent everywhere it shows up — keynote stages, client dinners, paid social, and direct mail
Ensure brand and creative work is measured against efficient growth and real demand generation, not just visibility or impressions
Own creative budgets, agency and freelance vendor economics, and headcount planning for the team
- Attract, hire, retain, and coach world-class creative talent, including the team based in Pune, India
- What will I need to thrive in this role?
- A proven track record spanning both agency-side creative leadership and in-house B2B brand and creative leadership, including direct experience at a publicly traded company and comfort with the visibility and rigor of operating in the public markets
Direct experience managing brand or creative work across multiple international markets, including familiarity with China's distinct digital and social ecosystem and EMEA market dynamics
Exceptional writing and storytelling ability, with genuine range — equally comfortable shaping a big brand idea and sharpening the copy on the page
A strong problem-solver, able to translate ambiguous or fast-changing business needs, including those of a senior executive team, into effective creative solutions
Experience building or running a full-service, in-house creative team (video, animation, and design), supported by project management and offshore creative talent
A demonstrated ability to attract, hire, retain, and coach world-class creative talent
Fluency running brand strategy and fast-moving social content simultaneously, without letting either slip
Ownership-level comfort with creative budgets, agency and freelance vendor economics, and headcount planning
A performance-minded approach to brand and creative — comfortable being measured on efficient growth and demand generation, not just creative output
Bachelor's degree required
- Willingness to work onsite in Lehi, UT and travel internationally as needed
- What will make me stand out during the interview process?
- Specific, measurable outcomes driven through brand and creative work, not just the work itself
A clear point of view on how brand and creative can drive efficient growth and demand, not just visibility
Experience building or scaling a full-service, in-house creative team, including video and animation capabilities
Experience that spans agency, B2B, and public-company environments, and an understanding of how that translates to a global, multi-region brand like Pattern's
A strong portfolio demonstrating range across strategy, writing, and craft
Experience partnering closely with demand generation, revenue, and investor relations teams
- E-commerce or marketplace industry background (Amazon, Walmart, TikTok Shop, etc.)
- We are looking for individuals who are:
- Game Changers - someone who looks at problems with an open mind, shares new ideas with team members, regularly reassesses existing plans, attaches a realistic timeline to goals, and actively pursues improvements to Pattern's processes and outcomes.
Data Fanatics - someone who wants brand and creative decisions grounded in evidence, not just instinct, and tracks the effects of those decisions using data.
Partner Obsessed - someone who builds brand experiences with our customers and their success in mind, clearly explains the status of projects to partners, and delivers results that exceed expectations.
- Team of Doers - someone who would rather ship great work than admire a deck about it, uplifts team members, and holds themselves accountable to the team as well as to partners.
- What is the hiring process?
- Initial phone interview with a Pattern talent partner
Video interview with the CMO
In-person interviews with cross-functional team members and key executive stakeholders
Portfolio and work sample review
Background check
Executive review
Offer
