Analyse and optimise existing campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting and any other optimisation required to drive revenue and sales
Ongoing management of monthly budgets across client accounts
Communicating with clients via email, calls and face to face meetings to provide insights
Identify insights and opportunities that feed into development of strategies which meet client expectations and growth targets
Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
Deliver weekly, monthly, yearly reporting in line with Pattern’s reporting framework
Competitor analysis
Work closely with the SEO and Analytics teams to drive integrated strategy and insights
- Provide specialist SEM advice to Pattern team and feeding into consulting projects as required
- What will I need to thrive in this role:
- Minimum of 4+ years’ experience in a hands-on Search Engine Marketing role, preferably within an agency
2:1/1st degree or above
Excellent verbal and written communication skills
Experience executing campaigns across SEM (including AdWords, Amazon sponsored Ads)
Experience executing remarketing, prospecting and paid social campaigns is a bonus
Excellent attention to detail
Analytical with an eye for insights
Proficient in Excel, PowerPoint, Google Analytics and data interpretation
Experience working with retail/ecommerce clients (desirable)
- What is the hiring process?
- An initial phone interview with Pattern’s talent acquisition team
An interview with a hiring manager
A 2nd stage interview with a case study in the form of a presentation
Top Grading with HR & Reference Collection
Offer Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include: 28 days Holiday (increasing to 32 with each year of service)
Competitive salary
RSUs (Restricted Stock Units)
Hybrid working (3 days a week in the office)
Private Medical Insurance + gym discounts
Free breakfast and snacks in the office
Enhanced Pension Scheme
Cycle to Work scheme
Enhanced Maternity and Paternity leave and pay
4 week work from anywhere policy
Regular company socials
Nursery Scheme