Pattern is a world-leading ecommerce acceleration service provider, leveraging proprietary AI technology to deliver end-to-end growth solutions for brands across 60+ global ecommerce platforms including Amazon, Walmart, and TikTok Shop. The company has been named among Deloitte's fastest-growing tech companies in North America for multiple consecutive years, and recognized by Newsweek as a Global Most Loved Workplace.
Role Overview
As a TikTok Shop Cross-Border Creator Operations Project Manager, you will support US-based Social Commerce Managers in managing their assigned brands, working in close synergy to align on brand strategy, execution plans, and performance goals, while independently owning the day-to-day operations of TikTok Shop. Core responsibilities include: conducting brand and competitor analysis, maximizing creator outreach, driving video volume, managing affiliate channels, and delivering regular performance reports to accelerate brand GMV growth.
Key Responsibilities
- Brand Growth & Analysis
- Conduct in-depth research on assigned brand categories, perform regular competitor analysis, and identify TikTok Shop growth opportunities
- Develop and execute strategies to grow video volume, improve creator engagement, and increase affiliate GMV
- Collaboration with US-Based Social Commerce Manager
- Work in close synergy with the US-based Social Commerce Manager to align on brand goals, priorities, and execution plans
- Provide regular progress updates, proactively flag risks, and ensure smooth cross-timezone communication
- Translate high-level brand strategies into actionable day-to-day TikTok Shop operations
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Creator Outreach & Pipeline
- Independently identify, outreach, and negotiate with target creators to rapidly expand the creator database
- Manage the full creator partnership pipeline: outreach → sample request → video tracking → payment reconciliation
- Affiliate & Campaign Management
- Recruit and manage affiliate creators and brand ambassadors to maintain consistent content output
- Plan and execute creator campaigns aligned with brand KPIs and Account Manager strategy
- TikTok Shop Operations
- Monitor core platform metrics in real time and continuously optimize campaign strategies to maximize reach and GMV
- Ensure smooth creator outreach, stable sample supply, and maximum video output across all assigned brands
- Continuously refine creator briefs and communication scripts to improve content quality and posting frequency
- TikTok Shop Backend Operations & Data Analysis
- Conduct regular multi-dimensional analysis of active products for assigned brands, including sales trends, conversion rates, average order value, and competitor benchmarking, to identify hero SKUs and high-potential new products
- Proficiently use TikTok Shop backend creator tools (Creator Marketplace / Affiliate Center) to proactively reach out to target creators, managing the full flow from invitation and sample request to partnership confirmation
