Sound good so far? Awesome. Let’s talk more about the Affiliate & Influencer Marketer role and see if we’re destined to be together.
What You Will Do
Own Affiliate & Influencer Growth
Own the affiliate and influencer marketing roadmap, performance targets, budget, and execution plan.
Build annual and quarterly growth plans that connect partner activity to net-new customers, revenue, ARR, CAC, and ROAS objectives.
Identify the partner models, audiences, geographies, and use cases with the greatest potential to scale.
Balance near-term performance opportunities with longer-term investments in creator relationships and audience development.
Create a clear operating cadence for pipeline, launches, performance review, optimization, and partner follow-up.
Recruit & Activate High-Value Partners
Source, evaluate, recruit, and onboard affiliates, creators, publishers, reviewers, educators, technical communities, and other relevant partners.
Develop a structured partner pipeline segmented by audience, reach, expected economics, content fit, and strategic value.
Create compelling partner pitches and activation plans that make it easy for partners to understand and promote Parallels.
Improve partner activation and time-to-first-value through strong onboarding, content assets, product access, tracking, and campaign support.
Build repeatable approaches for finding and activating partners in priority customer segments and geographies.
Establish and manage the affiliate newsletter program, evaluate performance metrics, and continuously optimize communications to improve partner engagement and activation.
Establish and manage the affiliate newsletter program, including performance analysis and A/B testing of subject lines, messaging, and content to improve engagement and activation.
Build Creator & Influencer Campaigns
Develop influencer campaigns around customer use cases, product moments, launches, seasonal demand, and emerging audience opportunities.
Create clear briefs that give creators the freedom to be authentic while ensuring accurate product positioning and strong calls to action.
Work with creators across formats such as YouTube, social video, newsletters, communities, reviews, tutorials, and long-form content.
Evaluate creator fit using audience relevance and customer quality - not only follower count or reach.
Identify high-performing creator content that can be amplified, reused, or scaled through additional partnerships where rights allow.
Optimize Affiliate Economics & Performance
Manage commission structures, bonuses, tiering, promotional incentives, and partner-specific economics to drive profitable growth.
Evaluate performance using incremental revenue, customer acquisition, CAC, ROAS, conversion, customer quality, and contribution - not just clicks or last-click sales.
Continuously optimize partner mix, placements, offers, creative, landing pages, and conversion paths.
Identify underperforming partners quickly and create clear actions to improve, restructure, or stop investment.
Protect the economics of the program by monitoring discounting, coupon behavior, attribution leakage, and low-incrementality activity.
Develop and manage affiliate promotional plans, including affiliate-exclusive promotions and relevant site-wide offers, to support partner performance and revenue growth.
Own Tracking, Attribution & Program Operations
Ensure affiliate links, promo codes, deep links, campaign parameters, and partner attribution are implemented and QAed correctly.
Partner with Analytics and Ecommerce to improve visibility into partner-assisted and creator-driven customer journeys.
Maintain accurate partner reporting, payout inputs, campaign documentation, and performance forecasts.
Manage affiliate networks, agencies, platforms, and direct partner relationships with clear service and performance expectations.
Build scalable processes for contracting, product access, campaign approvals, content review, invoicing, and partner communication.
Build and maintain performance reporting using affiliate platforms, Business Intelligence tools, Google Analytics, Tableau, and other relevant data sources.
Manage affiliate platform configuration and settings required to support new partners, campaigns, tracking requirements, and program changes.
Protect Brand, Compliance & Customer Experience
Ensure partner and creator activity accurately represents Parallels products, pricing, capabilities, and offers.
Partner with Legal and Communications on appropriate disclosure, usage rights, brand safety, and regional advertising requirements.
Monitor partner content and placements for compliance with agreed terms and customer experience standards.
Create practical guidelines that reduce risk without making the partner experience unnecessarily slow or restrictive.
Partner Across the Growth Organization
Work closely with Product Marketing, Paid Media, SEO/GEO, Communications, Creative, Ecommerce, Analytics, and Product teams.
Use partner and creator feedback to identify changing customer questions, competitor narratives, objections, and emerging use cases.
Coordinate offers, landing pages, content assets, and launch timing so partners can convert demand effectively.
Share clear performance insights and recommendations with stakeholders and leadership.
What You Bring
Required
3+ years of experience in affiliate marketing, influencer marketing, partnerships, performance marketing, creator marketing, or related disciplines.
Proven track record of growing revenue or customer acquisition through affiliate, creator, publisher, or performance partner programs.
Hands-on experience recruiting, onboarding, managing, and optimizing external partners.
Strong understanding of affiliate economics including commission models, CAC, ROAS, conversion rate, incremental revenue, and attribution.
Experience developing influencer or creator campaigns from brief through execution and measurement.
Strong commercial and negotiation skills with the ability to structure mutually valuable partner terms.
Strong analytical skills and comfort working with partners, ecommerce, and funnel performance data.
Experience with affiliate tracking, promo codes, deep links, campaign tagging, and attribution workflows.
Excellent relationship management and communication skills across creators, agencies, publishers, and internal stakeholders.
Strong operational discipline with the ability to manage a broad partner portfolio and multiple concurrent campaigns.
Ability to operate independently and move quickly in a global, remote environment.
Strongly Preferred
Experience in SaaS, subscription software, ecommerce, consumer technology, or digital products.
Experience working with affiliate networks or platforms such as Impact, CJ, Partnerize, Awin, Rakuten, or comparable systems.
Experience with YouTube and creator-led education, review, tutorial, or technical content.
Experience managing international affiliate or influencer programs across multiple geographies and languages.
Understanding of incrementality, multi-touch attribution, assisted conversion, and partner quality measurement.
Familiarity with software, developer, productivity, gaming, creative, or IT audiences.
US
We have millions of users and decades of innovation under our belts.
We offer a fully remote workspace. There is no pressure to work in an office whatsoever.
Hours are flexible, too! You’ve worked hard to build your life, and we don’t want you to give it up for work.
Our team is growing fast, and there’s a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.
What are you waiting for? Apply now! We can’t wait to meet you.
(FYI, we’re lucky to have a lot of interest and we so appreciate your application, though please note that we’ll only contact you if you’ve been selected for an interview.)
About Parallels
Parallels is a top VDI/EUC product helping businesses since 1999. Whether it’s desktop or cloud, on-prem or hybrid, Parallels has a solution to help your company optimize the speed and security of your work environment at an affordable price.
It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.
Parallels is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential.
As part of our evaluation process, we utilize an AI tool to assess candidates.
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