Responsibilities
Own the end-to-end technical build of email and lifecycle campaigns in HubSpot, including audience/list segmentation, workflow logic, dynamic content, form and landing page setup.
Write and edit email copy for nurture and campaign sends, in addition to building and maintaining the underlying workflows in HubSpot, translating campaign and lifecycle strategy into working automation.
Own UTM taxonomy, campaign tagging, and tracking setup to ensure clean, consistent attribution across HubSpot and Salesforce.
Serve as the primary QA owner for all campaign builds — testing links, personalization tokens, workflow logic, and rendering prior to launch.
Own backend campaign reporting: build and maintain channel-level dashboards and pull performance data to give the team clear visibility into campaign performance.
Support sales follow-up on engaged leads and accounts, including Gong call flows, thank-you emails, and follow-up sales materials, to help keep momentum going after meetings and events.
Dig into campaign, email, and landing page performance data to spot conversion opportunities and drop-off points, and bring data-backed testing suggestions to the team.
Design and run A/B and multivariate tests (e.g., using VWO) on landing pages and email programs, and report out results and recommendations.
Identify and implement opportunities to templatize and streamline recurring builds for scale.
Skills & Qualifications
5+ years of hands-on, expert-level experience building and managing campaigns in HubSpot, along with working knowledge of Salesforce.
Deep, demonstrable technical fluency in marketing automation, workflows, lists/segmentation, forms, dynamic content, and UTM/attribution setup.
Strong analytical skills with experience building reporting and identifying areas for improvement.
Comfortable analyzing performance data to form testing hypotheses; experience running A/B or multivariate tests with a tool like VWO, Optimizely, or HubSpot's native A/B testing is a plus.
Detail-oriented with a QA mindset; comfortable owning quality control for campaigns built by others on the team.
Strong email copywriting skills. Comfortable writing and editing clear, on-brand nurture and campaign copy, not just building the emails.
Familiarity with Gong or similar sales enablement tools is a plus.
Benefits
Flexible Paid Time Off
Paid Holidays and Floating Holidays
Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
401k with Employer Match
Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
Paid Parental Leave
Company-subsidized membership to Wellhub and Peloton
Fertility and family-building support through Carrot
The annual base salary range for this position is $90,000-$110,000 USD. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans, full details will be provided during the recruitment process.
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Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
