Develop account plans that connect advertiser goals—such as brand awareness, consideration, product trial, household penetration, and repeat purchase—to measurable campaign outcomes.
Identify opportunities around product innovation, seasonal demand, cultural moments, and retailer or category priorities.
Build partnerships across brand portfolios, coordinating corporate, category, and individual brand stakeholders to identify opportunities for sustained investment.
Build clear, data-driven business cases and align on measurement approaches that reflect sales through retail partners as well as direct-to-consumer channels.
Structure and negotiate complex commercial agreements, including brand and portfolio-level partnership plans.
Partner with Customer Success Managers and measurement stakeholders to support campaign success, learning agendas, renewals, and expansion.
Collaborate with Product, Measurement, Marketing, Policy, and Operations to inform future advertising solutions, while maintaining strong pipeline management and accurate forecasting.
YOU MIGHT THRIVE IN THIS ROLE IF YOU
Have significant experience in digital advertising sales, partnerships, or business development serving CPG advertisers.
Have strong relationships with brand, media, commerce, or agency decision-makers across food and beverage, beauty and personal care, household products, or related categories.
Have a proven track record of owning revenue targets and closing complex advertising or commercial deals.
Understand CPG brand-building, category dynamics, retailer relationships, shopper behavior, and omnichannel paths to purchase.
Can connect brand and commercial objectives to measurement approaches such as brand lift, incremental sales, household penetration, and return on advertising investment.
Understand measurement challenges when purchases occur through retail partners and can work with clients to establish appropriate success criteria.
Have experience building partnerships across multiple brands, business units, agencies, and senior stakeholders.
Have strong consultative selling, negotiation, strategic planning, and executive communication skills.
Can operate effectively in ambiguous, fast-changing environments and are excited to help shape a new advertising platform with high standards for user trust.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
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