Must proactively manage all accounts by closely monitoring daily delivery metrics, providing clients with optimization recommendations, ensuring campaigns meet KPIs, and securing incremental budgets and renewals
Work closely with Ad Ops & Publisher Development Teams to analyze campaign performance metrics and develop optimization strategies
Help problem-solve and troubleshoot when issues arise; must be able to work collaboratively to identify and solve a problem
Develop robust reporting for assigned campaigns while proactively sending Clients performance updates
Assist Sales with upselling new or existing products to clients
Manage DSP clients, build relationships, problem-solve and assist with growing the account
Planning
Help respond to RFPs; develop media strategy & create Excel and PowerPoint proposals
Able to dissect a brand’s brief and align client goals with Adprime offerings
Leverage DMPs to identify segments and forecast inventory for proposals
Work with the Publisher Development Team to request avails and develop site lists
Help build and manage 1st party data segment library
Collaborate with 3rd party data providers to identify relevant segments and forecast scale and inventory
Desired Skills & Experience Required
5-10 years of experience in digital media (planning and/or campaign management) – managed service and DSP/exchange experience preferred
Ability to multi-task, prioritize and adhere to deadlines, and solve problems
Team player who is positive, hard-working, and who has a can-do attitude
Strong communication skills with high attention to detail
Ability to analyze data and clearly communicate findings
Forward thinking with a client satisfaction mindset
Proficient in MS Office, specifically with strengths in Excel and PowerPoint
Advanced English writing and speaking skills (mandatory)
BA/BS required
Preferred Qualifications
Managed service and DSP/exchange experience
Programmatic experience and/or prior experience in healthcare advertising
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
