You will also support the Director of Event Marketing on tier-one industry events and partner event activations — owning the dinners, receptions, and ancillary activities attached to them — and support partner marketing initiatives such as co-hosted events and joint campaigns with MX's partner ecosystem. You will build and maintain the tracking and reporting that proves event ROI, and work hand-in-hand with our BDR team before, during, and after every event to convert engagement into SQLs, meetings, and pipeline.
Success in this role means every event has a clear pipeline goal, a coordinated BDR play, and a measurable return — and MX's presence in regional markets grows stronger with every activation.
What You'll Do
Regional Event Strategy & Execution
Own end-to-end planning and execution of regional events — roadshows, roundtables, executive dinners, and regional trade shows — from venue and vendor selection through on-site delivery
Partner with sales leadership to select regions, target accounts, and personas so every event maps to pipeline opportunity
Manage event budgets, vendors, and logistics to maximize ROI and cost efficiency
Industry & Partner Event Support
Support the Director of Event Marketing on tier-one industry conferences and trade shows, helping to own and define workstreams such as pre-event campaigns, meeting programs, and on-site logistics
Own dinners, receptions, and ancillary activities attached to industry events — from concept and guest targeting through on-site execution and follow-up — to deepen engagement with key accounts
Support partner event activations and co-marketing initiatives - co-hosted events, sponsorships, and joint campaigns with MX partners
Event Tracking, Measurement & ROI
Build and maintain MX's event tracking and attribution framework - lead capture, campaign structure in Marketo and Salesforce, and post-event reporting
Report on event performance against SQL, pipeline, and ROI targets, including cost-per-SQL and pipeline-per-event, using tools like HockeyStack and Domo
Use performance data to recommend which events to scale, adjust, or cut
BDR & Sales Alignment
Run coordinated pre-event outreach plays with the BDR team to drive registrations and booked meetings
Orchestrate on-site meeting programs and post-event follow-up sprints so event engagement converts to SQLs and pipeline
Adhere to lead capture, scoring, and routing standards so every event lead reaches sales quickly and cleanly
What We're Looking For
3+ years of experience in event marketing, field marketing, or demand generation for B2B companies
Proven track record of running regional events that generated measurable SQLs and pipeline
Hands-on experience with Marketo, Salesforce, and event management platforms (e.g., Splash); familiarity with attribution tools like HockeyStack a plus
Strong analytical instincts — you measure everything and can defend event spend with pipeline data
Experience partnering directly with BDR/SDR teams on pre- and post-event conversion plays
Exceptional project management and vendor management skills; comfortable running multiple events in parallel
Experience marketing to financial institutions or in fintech strongly preferred
Willingness to travel for regional, industry, and partner events (~25–40%)
MX is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to hr@mx.com.
