Position Duties
Plan, execute, and optimize integrated demand generation campaigns and programs focused on generating qualified pipeline.
Develop campaign briefs and activation plans that define target audiences, messaging, offers, channels, timelines, and success metrics.
Translate pillar content, webinars, events, and product launches into coordinated campaign activities across email, nurture, digital, and sales outreach.
Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline priorities.
Collaborate with Digital, Brand, Content, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multichannel campaigns.
Develop segmented email and nurture programs that engage prospects and move them toward sales conversations.
Coordinate campaign follow-up, ensuring BDR and Sales teams have the messaging, context, and resources needed to act on engagement.
Manage campaign timelines, deliverables, and dependencies, keeping stakeholders informed and proactively addressing execution risks.
Monitor campaign performance with Marketing Operations and Revenue Operations, tracking engagement, meetings, opportunities, pipeline, and conversion.
Analyze results and recommend improvements to targeting, messaging, offers, and channel mix.
Document campaign processes, tests, and learnings to strengthen execution and build repeatable programs.
Stay current on demand generation best practices, buyer behavior, and emerging approaches.
Desired Skills & Experience
4–5 years of B2B marketing experience
Demonstrated experience executing multichannel campaigns and programs that contribute to qualified pipeline.
Solid understanding of B2B buyer journeys, audience segmentation, lead nurturing, and funnel conversion.
Experience partnering with BDR, Sales, and Enablement teams to support campaign activation and follow-up.
Strong campaign planning and project management skills, with the ability to manage multiple programs and stakeholders.
Experience developing campaign messaging, email copy, and briefs in partnership with Content and Product Marketing.
Data-driven mindset, with the ability to interpret campaign results and translate insights into practical improvements.
Hands-on experience with marketing automation and CRM platforms; HubSpot and Salesforce preferred.
Familiarity with campaign attribution and pipeline reporting.
Clear communication skills and strong attention to detail.
Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment.
Experience with Asana preferred.
Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $100,000 - $115,000. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits.
Please see below for an outline of the Motus benefits package. Motus supports both the physical and mental health of their employees.
Motus Benefits
Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
Open Paid Time Off
Flexible Spending Accounts & Health Savings Accounts
Motus-Fidelity 401K Plan
Company-paid Short/Long-term Disability & Basic Life Insurance Plans
Family Planning and Parenting Support Benefits through Maven
Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
$1000 Home Office Reimbursement Program
$2000 Internal Referral Program
WorkAnywhere Reimbursement of Internet and Cellular Costs
16 weeks maternity and adoption leave
12 weeks paternity leave
Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit and retain talent reflecting our local communities’ rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated.
Motus, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
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