Develop, validate, and refine statistical and econometric models, including Marketing Mix Models, to measure marketing effectiveness across channels.
Build statistical analyses aligned with business needs, focusing on ROI, marginal returns, and budget optimization.
Utilize open-source MMM tools such as Google Meridian, Meta Robyn, and Light-weight MMM, while exploring custom modeling approaches when necessary.
Explore and implement a variety of statistical and analytical techniques, including linear and non-linear regression, Bayesian time-series forecasting, hierarchical models, and machine learning algorithms (e.g., random forests, gradient boosting).
Prepare and manage structured and unstructured data sources, ensuring data quality through effective ETL processes and rigorous validation checks.
Automate data pipelines and model workflows using tools like SQL, Python, dbt, or Airflow to improve efficiency and scalability.
Conduct scenario simulations, what-if analyses, and incrementality tests (e.g., geo-lift, A/B testing) to validate model outputs and improve attribution accuracy.
Work closely with the project lead to translate complex analytical outputs into actionable insights and strategic recommendations for clients and industry stakeholders.
Interpret model results within the context of the client’s business and industry to identify relevant trends, growth opportunities, and actionable strategies.
Communicate technical concepts effectively to both technical and non-technical stakeholders through clear storytelling, visualizations, and presentations.
Required Skills
5 years of hands-on experience building MMM
Proficient in SQL, Python, and/or R for data manipulation, statistical modeling, and automation.
Strong knowledge of statistical methods, including regression analysis, Bayesian modeling, time-series forecasting, and causal inference techniques.
Proficient with data visualization tools such as Tableau, Power BI, or Python libraries (Plotly, Seaborn, Matplotlib) to create clear, impactful dashboards and reports.
Proficient with cloud platforms like AWS, Google Cloud (BigQuery), or Azure for large-scale data processing.
Well versed in marketing and media analytics. Experience measuring channels (TV, digital, search, social, OOH) and how they influence business outcomes.
Strong problem-solving skills with the ability to approach complex business challenges analytically and strategically.
Excellent communication and presentation skills, with the ability to convey technical findings to non-technical audiences.
Experience in project management, with the ability to manage timelines, deliverables, and stakeholder expectations effectively
Preferred Qualifications
Experience with open-source MMM frameworks and advanced machine learning techniques.
Knowledge of marketing attribution models, budget allocation strategies, and optimization techniques.
Background in experiment design, including A/B testing and geo-lift studies for marketing campaigns.
Additional information
Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]
The salary range for this position is $75k-$85k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.
Location
Toronto
Brand
Dentsu Media
Time Type
Full time
Contract Type
Permanent
