The purpose of this role is to implement and execute Display campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description
Key Responsibilities
Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.
Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
Work closely with senior team members to meet client's objectives.
Pull reports from multiple platforms, analyze and update them on campaign performance reports.
Requirements – Must Have
3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
Understanding and knowledge of DSPs (e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking).
Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required.
Basic understanding of pixel and pixel management.
Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.
Requirements – Good to Have
Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required.
Experience in an analytical, results-oriented environment with external customer interaction.
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Attention to detail and a sense of accountability is required.
Platform Experience: Must Have
3 to 6 yrs. of experience working on these platforms like TTD as primary & DV360 for end-to-end campaign processes.
Additional Information
Works as a member of the team and cross-functional teams
Ability to lead/own internal & vendor meetings and communication.
Have an aptitude for basic mathematical concepts
Possess excellent verbal and written communication skills
Ability to prioritize tasks and meet all deadlines while producing quality.
Ability to aggregate and communicate data to support recommendations
Ability to follow through on assigned tasks with minimal supervision
Passion and curiosity for media, brands & digital activation
Flexible to work across different time zones/shifts (including night shift)
Location
DGS India - Chennai - Anna Nagar Tyche Towers
Brand
Paragon
Time Type
Full time
Contract Type
Permanent
