What You'll Do Here
Measurement strategy and instrumentation
Own measurement approaches for multi-channel programs (Paid Search, Paid Social, Programmatic/Display/CTV, Retail Media) including KPIs, naming conventions, attribution considerations, and reporting requirements.
Lead analytics implementations and upgrades: event schemas, GA4 configuration, GTM and data layer requirements, conversions, cross-domain tracking, enhanced ecommerce, and QA/debugging.
Coordinate and document tagging and tracking parameter governance (UTMs, click IDs, Floodlight/CM360 concepts if applicable, platform conversion tracking, offline conversion support where relevant).
Insights, reporting, and executive-ready storytelling
Build and maintain dashboards and reporting frameworks (Looker Studio/Tableau or similar) that connect media delivery to onsite behavior and business outcomes.
Deliver recurring performance reporting and ad hoc deep dives, with clear findings, implications, and recommendations.
Develop analysis that connects user behavior to outcomes: funnels, pathing, cohort/retention, landing page performance, product/category insights, and conversion drivers.
Experimentation and optimization
Partner with CRO and Experience teams to design measurement for experiments and interpret results (A/B tests, landing page tests, audience tests, incrementality-informed thinking where appropriate).
Help teams prioritize optimization opportunities based on impact, effort, and confidence.
Automation and data quality
Identify and implement process efficiencies (automation, templated reporting, streamlined QA, scalable data pulls).
Set standards for data QA, documentation, and repeatable delivery across accounts.
Leadership
Mentor and QA the work of analysts, ensuring high quality outputs and consistent methods.
Support resourcing, workflow, and delivery timelines across your book of business.
We Need a Person With
Bachelor’s degree in mathematics, statistics, business, marketing, or other related discipline (with relevant work experience)
5+ years in analytics/measurement in an agency, consultancy, or in-house performance marketing environment, with substantial paid media exposure.
Dashboarding and reporting proficiency (Tableau, Power BI, or similar) with an emphasis on stakeholder-ready communication.
Strong web analytics background (GA4 and/or Adobe Analytics), including event-based measurement design and implementation oversight.
Tagging and implementation knowledge: GTM, data layers, conversion tracking, debugging/validation, and partnering effectively with developers.
Experience developing measurement and reporting approaches for paid media programs across channels (Search, Social, Display/Programmatic; CTV and Retail Media exposure is a plus).
Comfort working with data beyond a UI: exports, basic SQL concepts, spreadsheets, and structured problem solving.
Ability to work a hybrid schedule (3 days per week) from our Charleston, SC, Denver, CO or San Diego, CA Office.
Excellent communication skills with the ability to explain technical topics to non-technical audiences.
Ecommerce/retail analytics (enhanced ecommerce, product performance, merchandising/category insights, shopping feeds concepts, retail media measurement).
BigQuery experience (GA4 export, data modeling for reporting, joining platform and onsite datasets).
CDP and tag management platforms (Tealium iQ/AudienceStream, Segment, mParticle) and/or server-side tagging.
Ad serving and measurement platforms (CM360/Floodlight concepts, SA360/DV360 familiarity) and major paid platforms (Google Ads, Meta, TikTok, Amazon Ads).
Experience with experimentation platforms (Optimizely, VWO, Adobe Target, LaunchDarkly, Convert, or similar).
Familiarity with privacy-first measurement (consent mode concepts, governance, and platform constraints).
Must be authorized to work in the US without sponsorship
Compensation
Salary: $85,000 - $100,000 (Pay range is based on a market reference point and potential job offers may vary based on the skills, education, experience and geographic location of the individual candidate. The compensation range reflects base rate only.)
Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)
Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
