What you will do
Setting the Vision: You’ll lead Meesho’s content strategy across all performance, sale, PNs, Whatsapp, TV ads and in-app experiences. Think big, think relatable, think Tier 2, 3 and 4 markets!
End-to-End copywriting: You'll oversee the entire creation pipeline for copy: from ideation, testing and scaling
AI at the Core:You’ll use GenAI tools as your accelerators for content creation, refinement, and scaling production.
Cultural Storytelling: Develop insight-led and culturally relevant narratives that truly speak to the aspirations, humor, and lifestyle of Bharat’s next billion users.
Operational Excellence: Create and own the execution playbooks and quality standards that ensure speed, consistency, and unparalleled excellence across all our copy.
Creative Experimentation: Champion constant experimentation and content testing. You'll use data and insights to continually optimize storytelling, asset structures, format lengths, and regional targeting.
Team Leadership & Growth: Recruit, mentor, and lead a passionate team of writers. Empower them to deliver high-velocity content with both consistency and bold ambition.
Cross-Functional Impact: Collaborate closely with marketing, product, and growth teams. You’ll co-own key performance indicators (KPIs) and creatively unlock massive impact through your bold ideas and scalable formats.
Stay Ahead of the Curve: Continuously monitor content and copy trends, platform behaviors, and regional content culture.
