What you will do
Creative Leadership
Lead campaigns across brand, performance, and integrated comms - from insight to impact.
Shape the creative brief in collaboration with stakeholders, using user insights, behaviour and creative storytelling as a tool for solving real business challenges.
Mentor design, copy and video team to bring big ideas to life across platforms.
AI-First Creative Innovation
Build and scale AI integrated creative workflows across formats. From speeding up execution without compromising on insight or craft.
Use GenAI tools not just to execute faster, but to test, optimize, and personalize content at scale.
Help codify creative systems that allow us to automate quality at scale.
Narrative Craft & Format Thinking
Create emotionally intelligent and functionally effective storytelling that reflects Meesho’s user aspirations and brand values.
Guide teams to crack platform first formats for all touchpoints - Push Notifications, Performance platforms, TV campaigns, digital branding etc.
Creative That Moves Business
Drive performance through storytelling, test, learn, and optimize content in close sync with growth and product teams.
Translate insights into conversion with not just click worthy but brand building content.
Cultural Fluency
Understand the regional and behavioural nuance across the cultural landscape of tier 2–4 India.
- Conduct user research to get the right insight for every brief.
- What you will need
- 8+ years in creative leadership (copy and art), ideally across digital, video, and performance formats.
Experience co-owning briefs with strategy or marketing teams, not just crafting the message, but the problem itself.
Comfort and curiosity in AI-powered creative tools, workflows, and experimentation.
Strong team leadership - can run pods, mentor creatives, and build a high-collaboration environment.
- Hunger to innovate, simplify, and scale creative thinking in a high-speed, high-growth setup.
- What We Offer
- A high-autonomy, high-ownership culture where creative thinking drives business.
Access to cutting edge GenAI platforms and the freedom to experiment with new workflows.
A team of passionate creatives solving meaningful challenges together.