Loadsmart
From Loadsmart's careers page
Status: listed on the employer's own careers page when we last checked (daily). Confirm on their site before applying.
We are looking for a talented Demand Generation Manager to add to our team!
ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY?
Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)!
We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.
With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.
We are looking for a talented Demand Generation Manager to add to our team! Loadsmart is one connected platform that runs the complete freight lifecycle: planning, procurement, execution, settlement and payments, gate, yard and dock. Loadsmart AI is the intelligence layer across all of it, and trained freight operators take the exceptions. AI runs it. Operators guarantee it. ShipperGuide runs the transportation side for shippers. Opendock runs the facility side and is one of the largest dock scheduling networks in the industry. We're building marketing around our product lines, with one person accountable for each line's growth. As Demand Generation Manager, you own the pipeline and performance for your product line end to end. That covers go-to-market strategy, launch planning with Product, competitive positioning, campaigns and paid media. When the number moves, you know why and you already have a plan. You'll join as we head into a two-year push to scale each product line.
The number. Own pipeline and product KPIs for your product line. Set the plan, own the budget behind it, and explain what moved and why.
Go-to-market. Lead GTM strategy for your product line. Partner with Product on commercial release planning so every launch ships with a plan, a story and an audience.
Positioning and competitive intelligence. Shape positioning and messaging against competitors and where the industry is heading. Turn competitive intel into campaigns and insight Sales can use.
Win/loss. Run win/loss analysis on marketing pipeline and feed it back into targeting, messaging and spend.
Campaigns and paid media, hands-on. Plan and launch multi-channel campaigns. Own paid media for your product line, including budget, bidding, landing pages, tracking and testing.
Hands-on with paid search and paid media. You've managed budgets, bids, tracking and landing pages yourself, not only through an agency.
Strong with data: Salesforce, HubSpot, Google Analytics and Tag Manager. You can trace the pipeline back to the campaign that created it.
Experience taking products to market with Product and Sales: launches, positioning, competitive work.
Fluent with AI tools. You use tools like Claude to build, test and analyze faster, and you can show us real examples.
Experience managing or mentoring at least one marketer.
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