Lead strategic renewal planning and identify opportunities to grow existing partnerships in collaboration with sales leadership.
Build and maintain strong relationships with university partners, athletic department staff, corporate partners, and internal stakeholders, serving as a trusted representative of both Learfield and the university.
Partner with internal teams to ensure seamless campaign execution and fulfillment, maintaining alignment with client expectations and contractual commitments.
Serve as a mentor and resource to junior sellers while supporting local leadership in advancing overall team performance.
Represent the property at client meetings, hospitality events, industry functions, and athletic events, including evenings and weekends as needed.
Stay informed on industry trends, sponsorship best practices, brand activations, digital marketing strategies, and emerging platforms to identify new revenue opportunities.
Perform other related duties as assigned.
Minimum Qualifications
Typically 6+ years of successful outside, consultative, or business-to-business sales experience with demonstrated responsibility for developing new business and managing client relationships.
Demonstrated success managing a book of business and exceeding revenue goals
Strong ability to build marketing strategies tailored to client needs
Advanced negotiating skills and ability to influence senior-level decision makers
Excellent communication, presentation, and relationship-building skills
Comfort navigating CRM systems and working within a performance-driven sales environment
Ability to work evenings and weekends as needed for game days and events
Preferred Qualifications
Experience selling integrated sports marketing partnerships including major media (signage, radio, social, digital, etc.)
Knowledge of digital marketing platforms, content sponsorship, and campaign analytics
Bachelor’s degree from an accredited four-year college or university
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
