WHAT YOU'LL OWN
REGIONAL DEMAND STRATEGY AND PIPELINE
Build the EMEA demand plan: which markets, which segments, which channels, and what each is expected to return
Own an EMEA pipeline target and report against it sourced and influenced, by channel and by market
Decide how the regional demand budget gets allocated for localized programs.
FULL-FUNNEL PROGRAM EXECUTION
You'll own the whole mix for the region and be hands-on in all of it
Paid digital: partner with performance marketing to support localized 3rd party promotion, paid search, paid social, and retargeting strategy, including account-level and contact-level targeting to give sellers air cover in named accounts
Webinars: run a regional cadence across live demos, thought leadership webinars, technical workshops, and customer stories, in local time zones with local speakers where it helps
Integrated campaigns: adapt global LangSmith narratives and build region-first campaigns when the market needs something different
Lifecycle: build segmented nurtures and post-event follow-up for regional leads, with attention to language and time zone.
CROSS-FUNCTIONAL PARTNERSHIP
Work directly with EMEA AEs and SDRs to understand what converts in-region and co-design follow-up plays that drive pipeline.
Partner closely with Field Marketing to build joint regional plans, align priorities, and create a coordinated interface into the sales team.
Support new-hire ramp by identifying warm signals, share campaign hand-off details, marketing programs, and proven outreach plays reps can use in their first 90 days.
Collaborate with RevOps on targeting, routing, campaign tracking, and reporting to improve regional execution and pipeline visibility.
WHAT WE'RE LOOKING FOR
7+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in developer tools, infrastructure, or technical SaaS
Track record of building demand programs in EMEA across multiple countries, with a clear view of where localization matters and where it doesn't
You've personally run paid, webinars, lifecycle, and ABM
You write the copy, build the landing page, pull the report, and launch the campaign
Comfortable with a technical product and a technical audience. You don't need to write code, but you should be able to hold a conversation about agents, evals, and observability without a script
Strong partner to Sales. You've worked shoulder to shoulder with AEs and SDRs and you're comfortable with a pipeline number
Fluent in the numbers: funnel conversion, CPL, cost per SQO, pipeline contribution, and attribution's real limits
Working command of a modern stack, Hubspot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev http://Reo.dev, and Clay
Comfortable with ambiguity and true ownership
COMPENSATION
£95,000-£125,000 base salary + equity
Location
UK, London or The Netherlands, Amsterdam
COMPENSATION PHILOSOPHY
We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks.
We are hiring for this role across a range of scope, and the compensation band reflects that. Your offer depends on what we learn about your impact, craft, leadership, and communication during the interview process. We will tell you early where you’re tracking and talk comp with you before offer stage. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.
BENEFITS
Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.