THE ROLE
The Director, Activation will provide strategic and operational leadership for a team of digital media professionals responsible for developing, executing, and optimizing performance-driven media campaigns across multiple channels. This role combines deep hands-on media expertise with strong client partnership and proven people leadership.
You will lead and develop a multi-level team of Associate Directors, Managers, Senior Analysts, and Analysts, setting strategic direction, building leadership capabilities, and ensuring excellence across campaign strategy and execution. As a senior leader within the Activation organization, you will serve as a trusted advisor to clients and internal stakeholders, drive innovation across media platforms, and identify opportunities to improve performance, strengthen team capabilities, and deliver meaningful business results.
WHAT YOU WILL DO
Lead and develop a high-performing team: Provide strategic direction, coaching, and mentorship to a multi-level team of Associate Directors, Managers, Senior Analysts, and Analysts, fostering accountability, collaboration, and continued professional growth.
Drive media strategy and performance: Oversee the development, execution, and optimization of cross-channel media campaigns across paid search, paid social, programmatic, and other digital channels, ensuring alignment with client objectives and business outcomes.
Bring deep hands-on media expertise: Maintain strong platform knowledge and serve as a subject matter expert, guiding campaign strategy, troubleshooting performance challenges, and identifying opportunities for optimization and innovation.
Lead client relationships: Build trusted relationships with senior client stakeholders and media partners, lead strategic discussions, and translate campaign performance and industry trends into actionable recommendations.
Drive innovation and operational excellence: Stay ahead of emerging media trends, platform capabilities, and technologies while establishing best practices, improving workflows, and identifying opportunities to scale team capabilities and efficiency.
Partner across the organization: Collaborate with senior leadership and cross-functional teams to develop integrated media solutions, support broader business initiatives, and continually evolve the Activation organization.
DESIRED SKILLS AND EXPERIENCE
8–10+ years of hands-on digital media experience, with deep expertise in performance marketing across multiple paid media channels, including paid search, paid social, and programmatic.
Experience leading and developing larger, multi-level teams, including Associate Directors, Managers, and senior individual contributors.
Proven ability to coach and develop other leaders while building high-performing, collaborative teams.
Extensive knowledge of major digital media platforms, campaign management tools, and analytics solutions.
Experience developing cross-channel media strategies, overseeing campaign performance, and translating data into actionable business recommendations.
Strong client-facing experience, including leading strategic discussions, presentations, and senior-level partnerships.
Strong analytical, communication, presentation, and problem-solving skills.
Ability to manage competing priorities, drive innovation, and thrive in a fast-paced, collaborative environment.
Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.
Total Compensation
Base Salary: $140,000- $160,000
Target Annualized Discretionary Bonus: 10% ($14,000 - $16,000)
Target Total Cash: $154,000- $176,000
Benefits
Healthcare/Dental/Vision
Unlimited PTO
401k Contributions
$75/mo Wellness Stipend
$100/mo Mobile Phone Stipend
$50/mo Internet Stipend
$500/yr Annual Learning Stipend
$2,000/yr Annual Tuition Stipend
One-time $200 New Hire Home Office Equipment Stipend
Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
Annual Work From Anywhere 4 weeks per year
Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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