What You Will Do
While each client engagement is unique, you may
Partner with clients and internal teams to understand business and marketing goals, leveraging analytics to advance these goals.
Help design and execute tests to quantify the impact of marketing campaigns, leveraging advanced statistical and programming techniques and working with partners to ensure media best practices are adhered to
Develop and execute against a queue of custom analyses to uncover insights that support media optimizations and/or resulting client recommendations.
Deploy best practices in media/site tracking and customer data management to maximize data availability and cleanliness to enable deep analysis.
Build and regularly update forecasts for media performance based on conversion targets and/or available budget and communicate their ability to accurately predict performance based on basic statistics metrics observed.
Establish and maintain data connections for clients leveraging data visualization tools such as Datorama.
Provide recommendations for data visualizations and develop ad hoc client-facing reporting and visualizations leveraging Excel, PowerPoint and Python to illuminate insights.
Assist in automating reporting processes that enable the business to scale, gaining a thorough understanding of major media platforms and how to collect data from each.
Learn about, and leverage, Adtech/Martech capabilities via vendor research, training, and use case development.
Become an expert on your client’s tech stack and how data assets are leveraged for targeting and measurement.
Required Skills and Experience
1-3 years of cross-channel digital media analytics experience.
Client-facing experience and insights generation.
Experience with advanced analytics and structured testing.
Strong background in analytics / statistics with experience working with big data sets
Knowledge of programming languages to aid in analysis (e.g. SQL, Python)
Experience with visualizing data within online platforms (e.g., Datorama, Looker, PowerBI) and/or the Microsoft Office Suite
Some knowledge of digital marketing measurement solutions (e.g. MMM, Attribution, Lift / Incrementality Testing, Data Clean Rooms)
Site Analytics experience (GA4 / Adobe)
Appetite for learning new technologies and interest in automating workflows through the use of AI
Excellent communication and presentation skills with strong ability to create and build relationships
Ability to apply innovative thinking to solve complex client marketing challenges
Ability to self-manage, juggle multiple priorities, and pay close attention to details
Ability to contribute to fast-paced, entrepreneurial, team-based environment
Total Compensation
Base Salary: $73,500 - $85,000
Benefits
Healthcare/Dental/Vision
Unlimited PTO
Group RRSP Contributions
$75/mo Wellness Stipend
$100/mo Mobile Phone Stipend
$50/mo Internet Stipend
$500/yr Annual Learning Stipend
$2,000/yr Annual Tuition Stipend
One-time $200 New Hire Home Office Equipment Stipend
Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
Annual Work From Anywhere 4 weeks per year
Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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