The position requires strong quantitative and communication skills, business acumen to understand and advance client marketing strategy, a technical mind to operate and leverage the latest adtech platforms, and a desire to be part of a tightly knit team that’s out to change the industry.
Key Responsibilities
Lead data storytelling efforts, interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights
Support your DS&A leader and work with peers to contribute to each client’s measurement roadmap
Manage client relationships and cultivate an understanding of key business questions and success drivers
Develop regular reporting on client campaign performance, working with Kepler and partner agency teams to establish strategic recommendations in response to data trends
Develop, manage, and execute against, a queue of custom analyses to uncover insights that support optimizations
Utilize your natural curiosity to advance client-specific measurement programs and create new solutions
Own the full data tech stack for your client teams, ensuring accurate data feeds into automated Kepler tools, our visualization platform, and your own analytics workstreams
Grow the collective knowledge of the DS&A department, presenting learnings from your accounts to the rest of the team and providing feedback on department tools and Kepler’s internal technology platform, Kip
Desired Skills and Experience
As this is a hybrid role, there is a range of “ideal” candidates. Strong candidates may have client service experience with a strong desire to build technical/quantitative skills, or they may have marketing analytics background with a passion for data storytelling and a strong desire to build client management experience. If a candidate primarily has a client service background, they should be prepared to demonstrate strong interest, aptitude and relevant experience with data storytelling, marketing measurement, and performance analysis. If candidate has a technical background, they should be prepared to demonstrate strong interest, aptitude and relevant experience with direct client communication and relationship management. All candidates should possess most of the following skills/experiences:
1-2+ years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a range of digital channels (Search, Display, Social, Video, and Email). Experience in pharmaceutical or healthcare verticals preferred.
Proven success at communicating complex insights and analytics, and establishing direct relationships with client stakeholders.
Hands-on experience using platforms like Datorama, Looker, Power BI, and/or Tableau to organize and visualize data, and develop strategic insights.
Comfort with modern marketing data infrastructure, including ETL tools and data storage solutions, shaping the data’s downstream impact on analytics and insights; experience using SQL for analytics preferred.
Experience working with Google Analytics or Adobe Analytics for website tracking and insights; experience using tag management systems like GTM preferred.
Familiarity with adtech’s influence on targeting and measurement, and how emerging solutions are shaping the industry.
Appetite for learning new technologies and interest in building tools with Kepler tech, cross-team collaboration, and AI support.
Excellent listening, written and verbal communication skills, with experience presenting to clients.
Effective time management skills – ability to prioritize and meet deadlines and help your team to do the same.
Total Compensation
Base Salary: $73,500 - $85,000
Benefits
Healthcare/Dental/Vision
Unlimited PTO
Group RRSP Contributions
$75/mo Wellness Stipend
$100/mo Mobile Phone Stipend
$50/mo Internet Stipend
$500/yr Annual Learning Stipend
$2,000/yr Annual Tuition Stipend
One-time $200 New Hire Home Office Equipment Stipend
Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
Annual Work From Anywhere 4 weeks per year
Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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