Sales Development Representative
US | Hyderabad, Bengaluru | Hybrid | 1 to 3 years
About the company
Keka is a modern people platform for growing enterprises. HR, payroll and talent live in one core system, so teams spend less time on admin and more time on their people. More than 12,500 companies trust Keka, from fast-growing small businesses to large enterprises and global companies with teams across borders.
We build software the way HR actually works. It feels human, sets up in days instead of months, and has AI built into every part of HR. With customers across India, the US and the Middle East, our Marketing team is growing fast to keep up. That is where this role comes in.
About the role
As a Sales Development Representative at Keka, you’ll fill our executive roundtable dinners in the US and turn the relationships you build into qualified pipeline. You’ll work with Marketing, the existing Inside Sales pod and our Account Executives to bring CHROs, VP HR and HR Directors from mid-market and enterprise IT, IT Services, SaaS and technology companies into the room. In your first year, success means strong registrations and show rates at every event, and a healthy share of attendees converting into AE meetings and qualified opportunities.
You’ll join the Marketing team, which owns demand generation and field marketing for Keka in the US. You sit in Marketing but work in lockstep with the AE team, and event-sourced pipeline is jointly owned.
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What you'll do
Build and prioritise target account lists for each city and event, using ZoomInfo, LinkedIn Sales Navigator, Apollo and intent signals from Marketing
Drive registrations through cold calls, personalised emails and LinkedIn outreach to the top 100 target accounts per city
Confirm attendance personally, manage the waitlist and support check-in and no-show replacement on event day
Capture attendee context such as role, priorities and competitive tech stack, and hand it to AEs
Follow up with every attendee within 24 to 48 hours, book qualified AE meetings and own each contact through the nurture window
Log all activity and attendee status in HubSpot, and report registrations, show rate and meeting-to-opportunity conversion to Marketing
What you'll bring
1 to 3 years of experience as an SDR or BDR, with a meaningful cold-calling component
Hands-on skill with HubSpot or Salesforce and prospecting tools such as Apollo, ZoomInfo or LinkedIn Sales Navigator
A track record of owning a full-cycle micro-funnel, from first outreach to a booked meeting
Strong verbal communication, with the polish to invite CHROs and VP HRs to an executive dinner
Comfortable working US business hours and coordinating with a distributed team
An organised, detail-oriented approach to event logistics, CRM hygiene and follow-up cadences
Prospecting experience with HR, People Ops or IT decisionmakers, or experience supporting dinners, roundtables or field marketing events, is a plus
