As the Program Manager, Field Marketing — Asia, based in Singapore, you will own the development of the field marketing strategy and the delivery of marketing plans for the Asia region, with specific focus on Singapore, Hong Kong, India, and South Korea, with accountability for commercial outcomes in the region.
Drawing on deep knowledge of Asia customers, personas, and market dynamics — across four genuinely distinct markets — you will work with the APAC leadership to set the Asia regional marketing agenda, shape and deliver integrated marketing programs, generate regional campaigns and localising global ones to ensure maximum regional relevance, driving pipeline towards meeting aggressive revenue targets.
You will act as a trusted in-region marketing authority to sales leadership and senior stakeholders — translating business objectives into marketing plans, providing strategic counsel, and ensuring marketing is a true commercial driver to success. You will also collaborate closely with Australia, UK and US-based marketing teams, leveraging global capabilities to maximise resources, maintain brand consistency across the Asia region.
As an individual contributor, working in the wider APAC marketing team, you are proactive, driven and work effectively across functions and geographies, holding yourself and others to a high standard. You communicate with authority and clarity, thrive on ownership, and bring credibility and gravitas to influence at every level.
Job Responsibilities
Develop a comprehensive field marketing strategy aligned to regional business priorities and revenue goals, spanning the full customer journey — from awareness through to pipeline acceleration and retention — with a coherent, locally relevant go-to-market narrative at their core.
Plan, manage, and deliver integrated marketing programs including in-person events, executive roundtables, webinars, and third-party activations.
Acts as a senior in-region marketing authority to key stakeholders — advising on marketing strategy and plans, and ensuring alignment between marketing activities and business priorities.
Lead end-of-the-end program management, including timelines, budgets, vendors, and logistics, ensuring delivery on time and within scope.
Serves as the in-region authority for all Asia events — including owning the regional presence at RelFest Sydney and flagship Asia events — leading audience acquisition campaigns, driving registrations and attendance goals, developing supporting content, and building event awareness across the region.
Manages joint marketing relationships with third-party sponsors and channel partners to drive in-market awareness, generate pipeline, and deliver against shared commercial goals.
Amplifies global marketing initiatives to ensure messaging resonates with local audiences, adapting content, channels, and positioning for local relevance. Localises content for Asia audiences and personas.
Collaborates cross-functionally with Demand Generation, Product Marketing, Brand, and Marketing Operations to ensure consistent messaging and campaign integration.
Partners with the global content team to execute against the regional content strategy, including the creation of customer success.
Serves as a trusted marketing partner to the in-market sales teams, keeping them informed of programme plans, campaign updates, and access to promotional materials, and building strong relationships that make marketing an integral part of commercial success.
Sets, tracks, and reports on campaign metrics and commercial KPIs; translates performance data into actionable insights and continually optimises programmes to improve outcomes and maximise ROI.
Be accountable for marketing’s contribution to pipeline generation, revenue contribution, and commercial outcomes in market.
Minimum Qualifications
Bachelor’s degree (or equivalent) in marketing or a related field
7+ years professional experience in marketing, with a track record of owning commercial outcomes in a senior field marketing or demand generation role.
Proven in-market experience across at least one Asia market (Singapore, Hong Kong, India, or South Korea)
Preferred Qualifications
Experience working in B2B technology or SaaS marketing environments with experience across more than one Asia market: Singapore, Hong Kong, India, or South Korea
Familiarity with marketing automation and CRM platforms (e.g., Marketo, Salesforce)
Breadth of experience across events, field marketing, demand generation and ABM — with the strategic vision to bring these disciplines together into a coherent regional plan
Key Competencies
Execution Excellence: Delivers high-quality work with attention to detail and consistency. Demonstrable programme management skills, with the ability to prioritise effectively, manage competing workstreams, and maintain rigour in a fast-paced environment.
Collaboration: Builds strong working relationships across teams to achieve shared outcomes. Confident working across all levels of a business — from field sales to the CMO — and managing complex, senior stakeholder relationships in a fast-paced, matrixed environment.
Communication: Ability to act as an in-region marketing authority — translating business priorities into marketing strategy and providing trusted counsel to senior stakeholders.
Data-Driven Mindset: Strong analytical mindset. Uses metrics to evaluate success and improve future performance.
Customer Focus: Understands target audiences and contributes to engaging buyer experiences.
Ownership: Takes accountability for campaign and event deliverables from planning through execution and commercial results.
Suggested Skills
Budget Management, Data Analysis, Demand Generation, Digital Marketing, Lead Generation, Marketing Strategies, Performance Measurement, Program Management, Project Management, Vendor Management
