Partner closely with the Brand team to concept and develop engaging trade show environments that bring Relativity’s broader brand vision to life.
Bring creative ideas and experiential recommendations to the Brand team, helping translate creative direction into functional, impactful physical experiences.
Own booth production and ensure layouts, signage, demo areas, meeting spaces, hospitality, activations, and other customer touch-points work cohesively within the overall experience.
Manage tradeshow budgets, exhibitor logistics, and vendor relationships (booth build, drayage, AV, lead retrieval technology) to maximize ROI and brand impact at flagship events
Partner with Sales and Demand Generation on tradeshow lead capture, qualification workflows, and post-show follow-up to ensure pipeline impact is tracked and reported
Ensure events and content delivery strategies are aligned with Relativity's strategic objectives and support the broader legal data intelligence brand story
Maintain strong internal and external communications and develop relationships with all event stakeholders, including attendees, Relativity teammates, sponsors, and vendor partners
Provide on-site support by overseeing all arranged details of each program (e.g., attend pre-con, advance all functions, verify room set-ups, coordinate special events, ground transfers, VIP needs, meeting materials)
Work closely with the event production team to negotiate agreements with vendors, outside providers, and subcontractors to ensure lowest cost and highest quality of service for all events
Help with planning logistics and generating enablement content for internal staff and event participants
Work closely with Relativity's marketing communications team to implement approved communication strategies for promoting the event; assist with establishing communication protocols and operating procedures with planning committees, vendors, and program staff
Proactively identify risks, dependencies, and potential roadblocks, developing solutions, and communicating effectively with key stakeholders.
Keep up with current events trends and technology, including AI-enabled event tools, and make recommendations for improvements as appropriate
Lead post-event operational debriefs, gather stakeholder feedback, identify opportunities for improvement, and apply learnings to future programs.
Act as team advisor and may become actively involved in meeting project objectives and resolving problems.
Demonstrate Relativity Management Competencies (Embodies Personal Learning, Builds High-Performing Teams, Aligns Goals with Strategy, Makes Effective Decisions) in daily work, and seek opportunities to apply and enhance management skills to create sustainable success for Relativity
Preferred Qualifications
5 to 7 years of program/event management experience, ideally in B2B technology, SaaS, or professional services
Direct experience planning and leading a company's presence at Tier 1 industry tradeshows, including booth/exhibit management, floor space negotiation, and sponsorship strategy
Familiarity with lead retrieval and booth technology, and experience partnering with Demand Generation on tradeshow lead follow-up and ROI reporting
Hands-on experience with online event registration and management tools (e.g., Cvent) and CRM platforms such as Salesforce
Experience coordinating and motivating event staff
Demonstrated success in working on multi-million dollar events with multiple stakeholders
Comfort using data and reporting tools to measure event performance and inform strategy
Meticulous attention to detail and a strong design aesthetic
Proven history of initiative, creativity, and self-motivation
Superb organizational skills; able to deftly manage multiple projects simultaneously
Superior collaboration skills across interdisciplinary teams
Proficiency with modern project management tools
Ability to thrive in a fast-paced, deadline-driven, team environment with quickly shifting priorities
Minimum Qualifications
BA/BS in Marketing, Business, Communications, or related discipline, or at least three years of event and/or conference planning and execution experience with a demonstrated increase in responsibility
Relativity is committed to competitive, fair, and equitable compensation practices.
This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.
The expected salary range for this role is between following values
$101,000 and $151,000
The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.
Required Skills
Budget Management, Communication, Event Planning, Marketing, Professional Presentation, Public Relations (PR), Sales Presentations, Sponsorships, Stakeholder Management, Strategic Planning
