Key Responsibilities
Performance Marketing: Lead generation initiatives to attract and nurture qualified buyers through targeted digital campaigns, optimising lead quality, and conversion rates across all channels.
Sales Exhibition and Materials Production: Liaise with external contractors, consultants, production agencies, and internal teams for the design and production of sales exhibitions and related materials. Monitor effectiveness of all exhibitions and promotional activities to ensure stakeholder expectations are met and projects are delivered within budget and to required standards.
Campaign Management and Reporting: Own end-to-end campaign management and reporting, analysing campaign data and competitive insights to optimise targeting, messaging, and channel mix for maximum ROI. Provide actionable insights to stakeholders on campaign success and areas for improvement.
Digital and Content Marketing: Maximise brand visibility and presence across all digital touchpoints and social media platforms. Prepare and produce marketing collateral (online and offline), digital content, and sales documents, ensuring all messaging aligns with company business strategy and brand guidelines.
Budget and Performance Management: Manage the Hong Kong marketing budget to drive sales performance across product centres in London, Japan, and Australia. Deliver regular budget reporting and ensure all marketing activities ladder into clear performance KPIs aligned with business objectives.
Brand Marketing: Promote and elevate the JLL Residential brand across all centres, ensuring consistent brand positioning, messaging, and visibility in the Hong Kong market and internationally.
Content Creation and Localisation: Craft, translate, and copyedit client materials, publish newsletters and social media posts as assigned, ensuring content resonates with target audiences across different markets.
Salesforce Management: Utilise Salesforce to track leads, manage campaigns, generate reports, and maintain data integrity to support sales and marketing alignment.
Requirements
Bachelor’s degree in marketing, business, or related disciplines.
Minimum 5 years of relevant B2C marketing experience in advertising, public relations, event management, or digital marketing, preferably in the property industry. Overseas marketing experience is a plus.
Proven experience in performance marketing with demonstrated success in lead generation and conversion optimisation.
Strong budget management skills with experience in financial reporting and delivering against KPIs.
Hands-on experience in digital marketing including web, social media, SEO, SEM, content marketing, email marketing, and partnership marketing.
Salesforce proficiency is essential.
Business acumen with strong analytical skills and data-driven thinking.
Excellent command of both written and spoken English and Chinese (Cantonese and Mandarin).
Strong B2C marketing professional with genuine enthusiasm and passion for residential property.
Excels as an independent worker with the ability to work autonomously while maintaining strong collaboration with remote and local teams.
Optimistic, can-do attitude with a proactive and solution-oriented approach.
Strong interpersonal and communication skills, team player, self-motivated, and flexible.
Ability to work effectively and efficiently under pressure.
Willingness to occasionally work weekends and undertake business travel as required.
Location
On-site –Hong Kong, SAR, China
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!
At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.
JLL Privacy Notice
Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.
For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.
For additional details please see our career site pages for each country.
Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.
