Internshala
From Internshala's careers page
Status: listed on the employer's own careers page when we last checked (daily). Confirm on their site before applying.
A team that ships fast and treats data as a creative tool, not a constraint.
Key responsibilities:
1. Develop Assamese ad scripts across UGC, AI-generated videos, founder-led, testimonial, problem-solution, and influencer formats.
2. Own the creative process end-to-end, from hooks and scripts to editor briefs and final cut reviews.
3. Deliver a consistent weekly volume of scripts with strong, attention-grabbing hooks in the first 3 seconds.
4. Track key performance metrics, including hook rate, CTR, CVR, and watch time, to identify winning creatives and optimize performance.
5. Run hypothesis-driven experiments across new hooks, angles, and formats, and document key learnings.
6. Collaborate with Assamese influencers and creators to develop scripts and integrate brand messaging.
7. Adapt winning concepts from Hindi and other markets to resonate with Assamese audiences.
8. Work closely with editors to ensure final videos align with the creative vision and intent.
1. A creative environment where experimentation is the default.
2. Massive scale. Your scripts run as ads seen by lakhs of users every week.
3. Tight feedback loops. You see what works in 48 hours, not 6 months.
4. A team that ships fast and treats data as a creative tool, not a constraint.
have minimum 1 years of experience
₹ 3,00,000 - 7,00,000 /year
1 year(s)
2026-11-26 23:59:59
Content Writing, Assamese Proficiency (Written) and Assamese Proficiency (Spoken)
1. 1–2 years of experience writing scripts for short-form video, including paid ads, UGC, branded content, or social-first work.
2. Native Assamese writer who is also fluent in English for briefs, data reviews, and cross-team work.
3. Strong hook instincts with the ability to create multiple ways to open a video for the same product.
4. Comfortable with data and able to understand why CTR matters and read a Meta report confidently.
5. A portfolio of scripts that have actually run as ads, not just brand films or college submissions.
6. Deep familiarity with Assamese pop culture, regional reels, and what is currently working on Instagram and YouTube in the Assamese market.
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