You’ll treat the website like a product: understand user intent, find confusion and friction, form strong hypotheses, test them with users and data, and turn what you learn into better experiences.
You’ll be just as comfortable shaping the problem and influencing the roadmap as you are designing the final interaction, prototype, or page.
What you’ll be doing
Experimentation: Designing and iterating on experiments across landing pages, pricing, signup, and conversion flows to improve engagement, conversion, qualified leads, and trial starts.
Collaboration: Working with Growth, Self-serve, Brand, Marketing, Product, Data, Research, and Engineering to turn opportunities into clear, buildable experiences.
Data and insight: Using user insights and funnel data to identify opportunities, define hypotheses, and measure impact.
Product design: Applying product design thinking to comprehension, navigation, forms, interactive demos, responsiveness, and accessibility.
Prototyping and systems: Prototyping in Figma and code, using AI tools where useful, and working within shared components and brand systems.
Roadmap ownership: Bringing ideas to the Web Growth roadmap, not just executing briefs.
Must have experience
Experience: 5+ years in web, product, growth, or a closely related design role, with a strong portfolio of shipped, conversion-focused work.
Growth mindset: A track record of using design, growth frameworks, conversion rate optimisation, and funnel analysis to improve outcomes such as leads, conversion, trials, activation, or revenue.
Experimentation: Experience designing and iterating on experiments, including A/B tests or other data-informed approaches. B2B SaaS experience is a plus.
Craft and taste: Excellent visual and interaction design skills, with a sharp eye for typography, hierarchy, detail, and polish.
Systems and brand: Comfortable working within an existing design system and brand, while identifying opportunities to extend and improve it.
AI fluency: Experience using AI in your design practice, including tools such as Claude Code, Cursor, Codex, Figma Make, or similar. You should be able to explain how AI has changed your workflow and what you have built or shipped with it.
Ownership: Able to take a brief and run with it. You work independently, make good decisions, ask the right questions, and bring solutions rather than just options.
Who this role is not for
This role is not for you if
You only want to design campaign or marketing pages from a fixed brief. This role owns the journey from first visit through to lead, demo, signup, or trial.
You care about visual polish but not about comprehension, navigation, forms, interactive demos, or reducing friction.
You don’t want to work with funnel data, user research, experimentation, or the realities of implementation.
You want to focus on brand expression without balancing it with usability, accessibility, performance, and measurable growth.
You need a fixed roadmap and detailed requirements rather than identifying opportunities and shaping what the team should test next.
You’re not interested in working closely with Growth, Marketing, Product, Data, Research, and Engineering to make the website perform better.
What success looks like
You’ll know you’re successful if
More visitors understand Fin and Intercom, find the right path for their needs, and take the next step with less friction.
You’ve improved meaningful growth outcomes across qualified leads, demo engagement, signups, and trial starts.
Experiments are well designed, clearly measured, and used to inform what the team does next.
You’ve made complex product value easier to understand and act on without relying on extra explanation from Sales or Marketing.
You’ve built strong working relationships with Growth, Marketing, Product, Engineering, Data, Research, Sales, and Customer Success.
You’ve raised the bar for web growth design through thoughtful, high-quality experiences that people trust and want to use.
Interview process
We understand that interviewing for a new role is both time- and energy-consuming. We aim to be thorough, speedy, and transparent in our approach.
You should expect the entire process to take no more than four weeks from start to finish. You’ll meet with members of our team and have the opportunity to validate that Intercom and the role are the right fit for you.
Ready to build something great?
If you’re excited by the opportunity to help existing businesses get more value from a self-serve product, and you have the craft, curiosity, commercial thinking, and autonomy to make a real impact, we’d love to hear from you.
#LI-Hybrid
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
Policies
Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.
We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
