This role partners closely with Discoverability Optimization (SEO/AEO), MarTech & Analytics, Brand, Product Marketing, Demand Generation, IT, and external agencies to ensure websites deliver strong user experiences, technical performance, discoverability, and conversion opportunities.
The Director also owns the Web Experience operating model, including intake, prioritization, resource planning, governance, and delivery processes, ensuring the team can effectively support multiple brands and business units while advancing strategic initiatives.
This is a strategic leadership and operational management role focused on directing teams, establishing scalable processes, and overseeing execution rather than hands-on development work.
What You'll Do
Web Experience Strategy & Leadership
Lead the strategy, operations, and continuous evolution of insightsoftware’s multi-brand web ecosystem, overseeing UX/UI design, web development, CMS operations, publishing workflows, and website infrastructure.
Direct web platform strategy and technical roadmaps, including modern architecture (Storyblok, Astro, Vercel), infrastructure enhancements, integrations, and long-term scalability.
Establish governance, standards, and scalable processes that ensure consistent, accessible, secure, high-performing digital experiences while improving operational efficiency through automation and reusable capabilities.
Guide teams in delivering user-centered experiences that balance brand consistency with the needs of individual products, audiences, and business units.
Partner with Discoverability Optimization, MarTech & Analytics, Demand Generation, and CRO stakeholders to incorporate SEO/AEO, analytics, experimentation, personalization, and conversion optimization requirements into web priorities and execution.
Oversee website performance and continuous improvement, ensuring accountability for usability, accessibility, reliability, technical performance, and operational effectiveness.
Direct Web Experience planning and execution for major transformation initiatives, including website migrations, platform consolidations, rebrands, and acquisition integrations, ensuring effective cross-functional coordination, quality assurance, and post-launch stabilization.
Skills & Qualifications
Proven experience leading enterprise web operations, web development, or digital experience teams within a complex organization.
Strong understanding of modern website ecosystems, CMS platforms, web infrastructure, UX/UI design, technical SEO, CRO, and digital experience best practices.
Experience overseeing modern CMS and headless CMS environments such as Storyblok, Contentful, WordPress, or similar platforms.
Familiarity with modern web frameworks and architectures such as Astro, React, and related technologies, as well as cloud hosting and deployment platforms such as Vercel.
Strong operational leadership skills with demonstrated success managing multiple concurrent initiatives, stakeholders, and priorities.
Experience establishing scalable operating models, intake processes, governance frameworks, resource planning, and delivery workflows.
Experience leading multidisciplinary teams spanning web development, UX/UI design, CMS operations, and web production.
Strong understanding of UX/UI principles, design systems, accessibility standards, responsive design, and website usability.
Experience managing external development agencies, vendors, contractors, and distributed technical resources.
Working knowledge of technical SEO, AEO, website performance optimization, experimentation, and personalization.
Ability to translate business priorities into actionable technical roadmaps, operational plans, and digital experience improvements.
Strong analytical and problem-solving skills with the ability to use data to guide prioritization and operational decisions.
Excellent communication, stakeholder management, and cross-functional collaboration skills.
Ability to balance strategic planning with operational execution in a fast-paced, evolving environment.
Experience operating within B2B SaaS, enterprise software, or high-growth technology organizations strongly preferred.
Familiarity with enterprise marketing technology ecosystems, including Salesforce, Pardot, Google Analytics 4, Google Tag Manager, and attribution/reporting platforms preferred.
Experience using automation and AI-enabled workflows to improve website operations, publishing efficiency, and scalability preferred.
Minimum Experience
7+ years of experience in website operations, web development, digital platforms, or digital experience functions.
5+ years of people leadership and team management experience.
Demonstrated experience leading enterprise-level or multi-brand website ecosystems.
Experience overseeing multidisciplinary teams, including web development, UX/UI design, and CMS operations.
Experience supporting large-scale website migrations, platform consolidations, or digital transformation initiatives.
Experience building and managing scalable operational processes, governance models, and cross-functional delivery frameworks.
Experience collaborating with SEO/AEO, CRO, analytics, and paid digital marketing teams.
Experience managing agency, vendor, and external technical partner relationships.
Bachelor’s degree in Digital Marketing, Information Systems, Web Technologies, Business, or a related field preferred.
The salary range in United States of America for this position is 160,000.00 to 201,000.00 USD Annual.
For sales roles, this range includes the commission target. For non-sales roles, this is a base salary only range; additional bonus eligibility may apply.
Your specific offer within this range will be determined by your skills, experience, and qualifications.
We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Learn more about our high-energy, high-performance global team: Work With Us
insightsoftware About Us: Hear From Our Team
Background checks are required for employment with insightsoftware, where permitted by country, state/province.
At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
