In order to succeed in the role, you will
Understands the Independent brand strategy as well as the roster of gallery participants
Understands CRM features and functionality that could have an immediate and positive impact on marketing and sales results
Works with Marketing and Sales Senior Staff to map the visitor journey (online and offline)
Works with Marketing and Sales Senior Staff to develop richer client profiles
Customizes data fields to mirror the visitor journey and yield useful reporting about visitor interest, engagement and transactions
Applies the rubric for segmenting contacts in the CRM
Links galleries, artists, collectors, curators, and the media where relationships exist
Works with Marketing and Sales to manage the pipeline of prospects, visitors, and VIPs and reports on conversion efforts, sales, and visitor retention
Identifies emerging collectors who need information and education
Connects buyers and works that they might be interested in
Recommends digital content about galleries, specific artists, and works to re-ignite interest
Works with Marketing Director to enable targeted digital marketing campaigns to cross-promote galleries and artists
Uses web traffic, CTR on ads, and IG engagement to recommend campaign strategies
Leverages media coverage by pushing it to those who have expressed interest in galleries, artists, and Independent programming
Recommends dynamic lists for event invitations, e-announcements, previews, programming, and publications to increase conversion and retention
Tracks engagement and purchasing through every sales channel (physical and virtual spaces, fair booths, events)
Continually provides actionable insights to the Sales, VIP, and Sponsorship team so that every staff member values the CRM as the single repository for up-to-date and accurate information about Independent’s audience
Partners with the Project Management team to ensure that naming conventions and reporting tools in the CRM are consistent whether for promotional or gallery sales efforts
Audits the CRM’s usage, compliance with data conventions, and addresses gaps in training
Ensures the CRM is optimized and the vendor follows through on bespoke enhancements.
Minimum of 5 years marketing or sales experience
Experience in using and/or administering a robust CRM
Experience with AI integration and training AI agents to perform repetitive tasks
Close working relationships across marketing and gallery sales teams
Clear oral and written communication
Passionate about the art world and driven to mine business intelligence about new collectors and merging opportunities
Meticulous and detail-oriented approach to all tasks
Creative problem-solving
Consistency and reliability
Models a professional way of working
Detail-oriented and capable of prioritizing and executing multiple tasks in a fastpaced environment
Project Management certification or equivalent past project track record
BA in Digital Marketing, e-Commerce, Data Management, Information Management
Computer skills: Salesforce, HubSpot, or another CRM, AI integration, MS Office Suite
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
The salary range for this role is $74,000 — $80,000 based on experience.
This posting will automatically expire on 10/26/2026.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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