This role goes beyond reporting. The analyst will be expected to connect data across multiple sources, diagnose performance changes, support forecasting and experimentation, and translate findings into clear recommendations for the business.
As part of a centralized analytics team, this individual will also help improve the underlying data, metrics, and analytical processes needed to support growth initiatives and the broader Sales & Marketing organization.
You have a bias for action and enjoy taking analytical questions from problem definition through recommendation
You have experience supporting growth, marketing, sales, product, or other customer-facing analytics
You are comfortable working across the full funnel and understanding how marketing activity translates into customers and business results
You go beyond reporting metrics and focus on understanding why performance changed and what the business should do about it
You are comfortable working with imperfect or evolving data and can help identify and resolve data quality and measurement gaps
You are curious, detail-oriented, and proactive in identifying trends, risks, and opportunities
You can take complex analysis and communicate it clearly to both technical and non-technical stakeholders
You thrive in a cross-functional environment and are comfortable working with evolving priorities
What You’ll Do
Build and maintain reliable views of the customer funnel across marketing spend, leads, quotes, applications, binds, premium, and conversion
Analyze funnel performance to identify where customers are dropping out and determine whether changes are driven by lead quality, channel mix, pricing, sales activity, customer experience, or other factors
Analyze marketing channel performance across metrics such as CPL, CAC, CPB, conversion, lead quality, and premium to help inform investment decisions
Support customer and market segmentation by analyzing customer, home, geographic, channel, and conversion characteristics
Partner with Marketing and Data Science on experimentation, including defining hypotheses, success metrics, guardrails, sample-size requirements, and post-test analysis
Support forecasting and AOP planning through scenario modeling across marketing spend, conversion, CAC, premium, capacity, and market expansion assumptions
Develop state- and market-level performance analysis to support launch sequencing and measure performance as new products or initiatives expand
Monitor performance after launch and proactively identify emerging trends, risks, and opportunities
Partner with Data Engineering and other teams to improve attribution, tracking, data quality, and integration across systems such as Salesforce, marketing platforms, product analytics, and policy data
Help transition recurring manual analyses into scalable datasets, dashboards, and monitoring processes
Develop executive-ready insights and recommendations that clearly explain what happened, why it happened, and what action should be taken
Provide analytical support across the broader Sales & Marketing portfolio as priorities evolve
Must Haves
3–5 years of experience in business analytics, growth analytics, marketing analytics, strategy, or a related field
Strong SQL, Excel, and data visualization skills; Tableau experience preferred
Experience analyzing customer or marketing funnels, conversion performance, customer acquisition, or related growth metrics
Experience working with multiple data sources and identifying data quality, attribution, or measurement issues
Strong analytical problem-solving skills with the ability to move from a performance trend to root-cause analysis and recommendation
Experience with forecasting, scenario modeling, or business planning
Ability to translate complex analysis into clear and actionable insights for senior stakeholders
Strong communication and cross-functional partnership skills
A proactive mindset and willingness to take ownership of ambiguous analytical problems
Comfortable operating in a fast-paced environment with evolving priorities
Nice to Have
Experience in insurance, insurtech, financial services, or another highly regulated industry
Experience with marketing attribution, digital marketing analytics, or experimentation
Familiarity with customer segmentation, LTV, retention, or predictive modeling concepts
Experience supporting a new product launch or geographic expansion
Benefits and Perks
Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with:
Healthy Hippos Benefits - Multiple medical plan options, 100% covered dental and vision for you and your family, and a wellness program that rewards healthy habits. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
Equity - This position is eligible for equity compensation
Training and Career Growth - Training and internal career growth opportunities
Flexible Time Off - You know when and how you should recharge
Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees
Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.
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