This highly cross-functional role connects Brand Marketing, Demand Creation Strategy, Channel Development, and Sales to advance Price-Pack Architecture (PPA) strategies across brands and business segments. You'll combine strong commercial and analytical thinking with project leadership to identify opportunities, influence decisions, and help strengthen growth, profitability, and share.
What will you do?
Lead priority projects designed to deliver business-segment growth objectives.
Analyze business performance and translate insights into clear, actionable recommendations.
Shape the strategic three-year and annual 12-month PPA pipeline.
Partner across Brand, Demand Creation, Channel Development, and Sales on product and PPA opportunities.
Guide priority initiatives through governance, from strategic briefing through commercial alignment and implementation.
Build cross-functional consensus around project priorities and cost/benefit trade-offs.
Maintain strong understanding of the commercial, operational, and financial dimensions of the business.
Assess customers, competitors, market trends, and the broader business environment to identify implications and opportunities.
Minimum Requirements
Education
MBA preferred; relevant internal Hershey experience may be accepted in lieu of an MBA.
Experience
3+ years of relevant professional experience.
Demonstrated leadership, strategic thinking, analytical, problem-solving, and communication skills.
Strong overall business acumen and a holistic general-management mindset.
Ability to effectively lead multiple priorities and collaborate across functions.
Demonstrated accountability for business results, including sales, income, and profit.
Experience communicating with a broad range of stakeholders, including senior management.
Project management experience preferred.
Previous P&L exposure and IRI/Circana experience are a plus.
Benefits and Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1.
Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
The anticipated base salary range for this role is $108840 to $136050 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
Nearest Major Market: Harrisburg
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