Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
How will you fit into the big picture?
The Senior Associate Brand Manager, Demand Creation Strategy (DCS) & Innovation supports the development and commercialization of innovation initiatives within the Functional Snacking & Protein portfolio. Working closely with the Senior Brand Manager, you will translate defined demand spaces and innovation strategies into executable plans, manage cross-functional workstreams, and help deliver high-quality launches.
This is an exciting opportunity to combine consumer curiosity, analytical thinking, and strong execution skills to help shape future growth at Hershey.
What will you do?
Innovation Project Execution
Support the execution of innovation and renovation initiatives from concept through commercialization. Manage assigned workstreams, timelines, and deliverables within the stage-gate process to ensure projects stay on track and meet quality, timing, and cost expectations.
Consumer Insights & Market Analysis
Leverage syndicated data, consumer research, and trend analysis to support opportunity assessment and concept development. Translate insights into clear implications, learning plans, and recommendations that inform product development and marketing decisions.
Business Case & Analytical Support
Develop financial analyses, size-of-prize estimates, and performance tracking to support innovation proposals and gate reviews. Partner with Finance and Brand leadership to ensure assumptions are sound and aligned with business objectives.
Go-to-Market Development
Support go-to-market planning by developing launch tools, sell-in materials, and internal communication assets. Partner with Sales, Shopper Marketing, and external agencies to ensure packaging, claims, and messaging align with brand strategy and regulatory requirements.
Post-Launch Performance & Learning
Track post-launch performance against key KPIs such as ACV, velocity, and distribution. Support post-launch reviews by synthesizing data, identifying early learnings, and recommending actions to optimize performance and inform future innovation work.
Minimum Education & Requirements
Education: Bachelor’s degree in Marketing, Business, or related field required
Experience: 2–4 years of experience in brand management, marketing, or innovation roles, preferably within CPG
Preferred Experience Includes
Exposure to innovation or renovation projects
Experience with syndicated data (IRI, Nielsen, Circana) and basic financial modeling
Cross-functional project collaboration
Benefits & Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
#LI-BS1
The anticipated base salary range for this role is $108840 to $136050 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
Nearest Major Market: Harrisburg
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