Apply data triangulation and source validation methodologies to ensure insight accuracy and reliability.
Conduct thematic analysis and synthesize findings into clear business and communications implications.
Strategic Planning Support
Translate complex data and research findings into strategic recommendations.
Collaborate with strategy, creative, and PR teams in campaign and communications planning.
Contribute to the development of integrated marketing and communications strategies.
Support new business pitches and client engagements through insight-led recommendations.
Trend and Cultural Intelligence
Monitor cultural shifts, societal developments, consumer behaviors, and social media conversations.
Identify emerging trends and their potential impact on brands and communications strategies.
Provide ongoing intelligence on audience interests, cultural movements, and digital behaviors.
Communication and Data Storytelling
Develop compelling presentations, reports, and visualizations that communicate research findings and strategic implications.
Present insights and recommendations to internal stakeholders and clients.
Simplify complex information into clear, engaging narratives that support decision-making.
Champion data-informed thinking across teams.
Innovation and Capability Building
Support the adoption and utilization of intelligence, social listening, and analytics tools.
Explore new methodologies, technologies, and data sources that enhance intelligence capabilities.
Collaborate with regional and global intelligence teams on best practices, tools, and frameworks.
Contribute to the development of dashboards, reporting frameworks, and intelligence products.
Key Competencies
1. Consumer and Category Insighting
Expertise in audience profiling and segmentation.
Strong understanding of brand health, brand positioning, and consumer behavior.
Knowledge of social, digital, and media analytics.
2. Research and Analytical Capability
Strong quantitative and qualitative research skills.
Ability to analyze and interpret complex datasets.
Experience in data triangulation, validation, and synthesis.
3. Strategic Thinking and Collaboration
Ability to translate data into meaningful business and communications insights.
Strong partnership skills with creative, PR, strategy, and client teams.
Capability to connect research findings with business and campaign objectives.
4. Trend and Cultural Intelligence
Strong awareness of cultural dynamics, consumer behavior shifts, and digital conversations.
Curiosity about the human psyche, societal trends, and emerging platforms.
5. Communication and Data Storytelling
Excellent presentation and storytelling skills.
Ability to communicate insights clearly to both technical and non-technical audiences.
Proficiency in creating impactful reports, visualizations, and strategic narratives.
Qualifications
Bachelor's degree in Marketing, Communications, Psychology, Business, Research, Statistics, Social Sciences, or related field.
Significant experience in market research, consumer insights, strategic planning, intelligence, analytics, or related disciplines.
Experience working in advertising, communications, PR, media, consulting, or marketing environments preferred.
Proficiency with research platforms, analytics tools, social listening platforms, and data visualization tools.
Strong stakeholder management and presentation capabilities.
Contract Type
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
