In your role Director, Digital Project Management, you will
Define and communicate the digital product portfolio vision, strategy and multi-year roadmaps, connecting customer needs and enterprise priorities to measurable outcomes.
Lead portfolio planning, prioritization and delivery across H-D.com, the H-D App, connected product experiences and business marketing technology products.
Establish outcome-based product KPIs and use performance data, customer insight, experimentation and post-launch analysis to guide investment and optimization decisions.
Own the product operating model and strengthen product management culture, including discovery, prioritization, roadmap discipline, agile ways of working and accountability for results.
Lead, coach and develop a high-performing organization of product managers, product owners and product delivery professionals.
Partner with Experience & Design, Software Engineering, Digital Marketing, eCommerce, Analytics, Commercial, Marketing, Finance, BST, dealers and suppliers to bring priority experiences to market.
Build financial and business discipline into portfolio choices, budgets, vendor management and investment recommendations.
Drive product marketing strategy and go-to-market readiness so launches have clear audiences, value propositions, adoption plans, measures of success and post-launch optimization.
Champion continuous discovery and validation through customer research, analytics, concept testing, prototypes, A/B testing, pilots and market feedback.
Identify portfolio dependencies, trade-offs and risks; provide clear recommendations and timely escalation to senior leadership.
Create an environment of customer obsession, speed, learning and accountability while balancing experience quality, business value, cost, timing, privacy, security and technical sustainability.
The successful Director, Digital Product should have
10+ years of progressive experience in digital product management, product strategy or related digital leadership roles.
5+ years of direct product management experience launching and optimizing customer-facing digital products.
5+ years leading product management teams and developing product managers and product owners.
Demonstrated success defining product vision, portfolio strategy, roadmaps, priorities and outcome-based KPIs.
Experience leading digital products across web, mobile applications, connected experiences, commerce, marketing technology or comparable omnichannel environments.
