Manage ongoing market research projects to ensure milestones are being achieved
Communicate core market research findings; employ AI-assisted synthesis to distill insights from ATU tracking, qualitative research, and eDetail studies into clear, stakeholder-ready narratives and executive summaries
Collaborate with other groups to pull in additional voice of customer findings (analytics, global Insights, etc.), integrating secondary data sources such as IQVIA with primary research using AI-enabled analysis to strengthen the business story
Synthesize across multiple findings to develop brand opportunities that will be shared in various venues (Strat/Ops Plans, CLT decks, Insight Review Sessions, investor materials, etc.); use AI to accelerate cross-study synthesis and surface patterns across large research bodies
Progress market research capabilities by identifying emerging methodologies and refreshing list of vendors — and pioneering the responsible integration of AI into the market research workflow, including establishing AI governance frameworks and PMR process standards for the team
Lead AI-assisted vendor evaluation and proposal scoring, applying structured comparison frameworks to drive objective vendor selection and maximize research investment efficiency
Drive customer journey and patient pathway work, leveraging AI to map, redesign, and document HCP and patient journeys that surface actionable commercial opportunities
Manage market research budgets and oversee cost saving initiatives across BUs, with AI-enabled efficiencies reducing cycle time on synthesis, reporting, and vendor assessment
Coaching and guiding Market Intelligence managers in the team on best practices in market research, cross-team collaboration, and the effective use of AI tools to enhance insight quality and delivery speed
Qualifications
Bachelor's degree
Market research experience in a commercial Biopharma company
Methodological knowledge of and experience in relevant market research approaches and techniques with a mindset of continuous improvement
Proven ability to use market research results to influence decision-making and drive forward opportunities
Evidence of business acumen, cross-team collaboration, communication, and presentation skills
Demonstrated experience applying AI tools to accelerate research synthesis, study design, stakeholder communications, and insight delivery
Preferred Qualifications
10+ years of market research experience with the last few being in the lead role
Knowledge and experience working in the field of Specialty/Immunology. This would include complex elements of sales promotion across Biologics and Vaccines, non-retail, patient gateways, field reimbursement engagement, buy and bill selling models, longer selling cycles, and contracting
Experience leading AI governance initiatives within a Pharma market research or commercial insights function, including establishing responsible use standards and process frameworks for the team
Track record of leveraging AI to deliver faster, higher-quality insights across ATU tracking, qualitative synthesis, customer journey mapping, and vendor/proposal evaluation
Work Location and Setup
This position is based in the United States and offers a hybrid work arrangement, balancing time in the office with remote work to support flexibility and collaboration.
We are excited to hear from candidates who are ready to step into a role where their insights shape our commercial strategy and foster a culture of curiosity and continuous learning. If this sounds like you, please apply and join us in advancing healthcare through thoughtful market intelligence.
#GSKCommercial
#LI-GSK
Skills
Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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