The Data Analyst, Customer Analytics serves as the subject-matter expert for customer analytics, measurement, and reporting within GXG. This role owns the design, delivery, and continuous improvement of analytics workstreams that enable government customers to understand program performance, optimize digital communications, and achieve measurable outcomes.
Operating as an advanced individual contributor, the analyst independently leads analytics workstream execution, sets analytics best practices, makes specialized technical decisions, and mentors junior analysts in data quality, visualization, and reporting methodology.
Who We Are
Data-driven thinkers, grounding our insights and recommendations for growth in measurable data and context.
Human-centered design practitioners, understanding best practices, regardless of technology or use cases, and always putting people at the center of our solutions.
Digital content creators and strategists, applying best practices to key message development, evaluation of current client content, and identifying optimization opportunities.
Innovators, leveraging design-thinking and other frameworks to keep our work fresh and help our customers adopt a mindset for change. We drive toward success with a spirit of experimentation and agility.
How We Show Up to Work
Demonstrate a polished, professional relationship with colleagues and customers.
Assume positive intent.
Be collaborative. Create space for and be open to different expertise and experiences.
Be dependable and reliable for our customers and colleagues.
Be organized and manage your own workload.
Be proactive. Be willing to jump in, not wait to be told.
Be willing to try something new, not dependent on documented examples.
Be empathetic. Consider the human experience, needs and motivations of our customers and our colleagues.
Be open to feedback. Listen with the same passion with which you want to be heard.
Be curious. Gather information and knowledge. Consider new ideas and approaches. Consider what you might not know.
What Your Impact Will Look Like
Essential Function
Lead end-to-end ownership of analytics workstreams for assigned GXG customer engagements — from requirements definition through delivery, insight communication, and optimization recommendations — operating independently without routine escalation.
Independently design, build, and maintain measurement frameworks that define KPIs, success metrics, and performance benchmarks for government customer digital communication programs across email, web, surveys, forms, and other channels.
Lead the architecture, development, and ongoing optimization of dashboards and reporting solutions integrating data from multiple sources; own data accuracy, reliability, and governance for all workstream-level reporting outputs.
Define, document, and champion analytics standards, reporting methodologies, and data governance best practices for GXG's Customer Analytics practice; serve as the team's subject-matter expert and internal escalation point for complex analytical challenges.
Make independent analytical and methodological decisions within the GXG customer analytics domain, including selection of approaches, metrics frameworks, visualization strategies, and tool architectures — without requiring managerial approval for routine technical judgments.
Author and maintain owned SOPs, analytics playbooks, reporting specifications, and knowledge-base documentation to ensure consistency, repeatability, and institutional knowledge retention across the GXG team.
Serve as the primary analytics point of contact for assigned customer engagements; lead requirements-gathering sessions, present data-driven findings and strategic recommendations to technical and non-technical audiences, including government stakeholders.
Mentor and coach junior analysts on SQL, data visualization, measurement strategy, and analytics best practices; conduct structured peer reviews and quality assurance of team deliverables.
Own investigation, root-cause analysis, and resolution of data quality and consistency issues across GXG reporting systems; establish preventive controls and documentation standards to reduce recurring errors.
Identify, evaluate, and introduce emerging analytics approaches, AI-enabled tools (Copilot, Cursor, etc.), and productivity technologies into GXG's analytical workflows; lead research and proof-of-concept efforts to advance the practice's analytical capabilities.
Lead analytics-related Agile ceremonies including sprint planning, backlog refinement, retrospectives, and stand-ups; define and track analytics acceptance criteria and delivery milestones.
Proactively identify opportunities where data can improve customer program outcomes and GXG service delivery; present evidence-based recommendations that influence customer measurement strategy.
You Will Love This Job If You Have
Knowledge/Skills/Abilities
Advanced SQL proficiency — complex query design, data modeling, performance optimization, and multi-source dataset manipulation.
Expert-level BI & data visualization — deep expertise in QuickSight, Tableau, Power BI, or Looker; dashboard architecture and design for executive and operational audiences.
Measurement framework design — ability to define KPIs, success metrics, and analytics strategies for digital communication programs from first principles.
Data governance & quality ownership — ability to define and enforce data quality standards, validation frameworks, and governance practices at the workstream level.
ETL & data integration — strong understanding of data pipeline concepts, ETL processes, and data validation in multi-source environments.
Digital channel analytics expertise — email, web, survey, social, CRM, and forms analytics; cross-channel measurement and attribution modeling.
AI-assisted analytics — ability to evaluate, adopt, and integrate AI-enabled productivity and analytics tools responsibly and effectively within data governance requirements.
Communication & influence — ability to lead analytical presentations and influence customer measurement strategy through data storytelling for both technical and non-technical audiences.
Mentoring & coaching — demonstrated ability to develop junior analyst skills through structured guidance, peer review, and actionable feedback.
Agile methodology — advanced familiarity with Scrum/Kanban; ability to lead analytics ceremonies and manage workstream-level delivery.
Experience/Credentials
4–6 years of experience in a data analyst, analytics engineer, digital analyst, or reporting analyst role in a professional services, agency, or technology environment.
Demonstrated ownership of analytics workstreams, measurement frameworks, or reporting infrastructure — with evidence of leading deliverables end-to-end, not merely contributing.
Advanced SQL skills with demonstrated experience in complex query design and multi-source data environments.
Expert-level proficiency in at least one major BI platform (QuickSight, Tableau, Power BI, or Looker), with evidence of dashboard architecture for multiple stakeholder audiences.
Demonstrated experience designing measurement strategies or analytics frameworks from first principles, including KPI definition and performance benchmarking.
Experience communicating analytical findings and recommendations to senior or executive-level stakeholders, including government clients.
Experience working across digital channels (email, web, surveys, CRM, social) with cross-channel measurement design.
Experience mentoring or coaching junior analysts or reporting contributors, with evidence of structured peer review or quality assurance contributions.
Experience with AI-assisted analytics tools and productivity platforms, with demonstrated responsible use within data governance requirements.
Experience working within Agile/Scrum delivery frameworks in an analytics or data context.
Bachelor's degree in Analytics, Data Science, Statistics, Information Systems, Marketing, Business, or a related field, or equivalent practical experience.
Preferred
Experience in a digital agency, GovTech, or government-customer-facing analytics environment.
Familiarity with government digital communications programs (email, web, civic engagement platforms).
Other Job Info
These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
This role is typically performed on a computer using Zoom or Teams. Individual will be on camera throughout the day engaging with other employees. The role is typically performed indoors within a home office environment. This role is typically performed while sitting or standing at a desk. The individual will occasionally lift light objects.
Prior to the shutdown for the Covid-19 pandemic, GXG staff were expected to be available for on-site customer meetings with our federal, state, and local customers. This included travel in some instances. As our customers' expectations and responses to the pandemic continue to evolve, GXG team members may once again be expected to be available for in-person customer meetings.
Security Requirement
Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
EEO Statement
We are an EEO Employer. It has been and will continue to be a fundamental policy of Granicus not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status or any other characteristic prohibited by federal, state and/or local laws.
Pay Range
USD $85,000.00 - USD $90,700.00 /Yr.
About Us
Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!
Security and Privacy Requirements
Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.
The Team
We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
The Culture
At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to bea part of our journey.
A few culture highlights include – Employee Resource Groups to encourage diverse voices
Coffee with Mark sessions – Our employees get to interact with our CEO on very important andsometimes difficult issues ranging from mental health to work-life balance and current affairs.
Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
We bring in special guests from time to time to discuss issues that impact our employeepopulation
The Impact
We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.
- The Benefits
- At Granicus, we offer a
- comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member:
Flexibility & Balance
Flexible Time Off – Take the time you need to rest, recharge, and live your life.
Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
Work From Home Reimbursement – Support a productive home office environment.
Health & Wellness
Multiple Health Plan Options – Including a 100% employer-paid plan.
Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
Fitness Reimbursement Program – Stay active, your way.
On-Demand Mental Health Support – Access to Headspace and other wellness tools.
Family & Future
Paid Parental Leave – For both birthing and non-birthing parents.
Traditional & Roth 401(k) – With a generous company match.
Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
Growth & Recognition
Online Learning Platforms – Fuel your professional development.
Competitive Salary & Bonuses – Your contributions are valued and rewarded.
Equal Opportunity Employer Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.
