The Senior Product Manager (PM) for Apps+Verticals Growth will focus on ensuring GDA is performant on app inventory, ensuring we are ingesting the right signals, ideating additional signals we can use for better ads personalization and measurement, and working with the formats team to provide an effective end-to-end app-optimized advertising infrastructure.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $192000 - $278000 (USD) + 20% bonus target + equity + benefits
Learn more about benefits at Google.
Lead the growth and optimization of GDA across Mobile Apps inventory and vertical channels, which represents a critical strategic growth lever for the business.
Own the overall goal, strategy, and execution for app-optimized advertising infrastructure to deliver exceptional performance across app inventory.
Ideate innovative new signals to enhance ad personalization, measurement, and bidding performance.
Collaborate closely with App Ads and Buyside Formats teams to achieve signal equivalence between GDA and Universal App Campaigns, building a seamless end-to-end user experience and performance pipeline for apps.
Understand GDA advertiser and publisher needs within the app and inventory space, advocating for and delivering solutions tailored to customer needs. Lead executive reviews on project status, strategic requests, and roadmap progess for the Apps and Verticals growth initiative.
Minimum qualifications
Bachelor's degree or equivalent practical experience.
8 years of experience in product management or related technical role.
3 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc).
2 years of experience working with Advertising products.
Experience integrating generative AI tools or LLM interfaces into workflows.
Preferred qualifications
Master's degree in a technology or business related field.
5 years of experience working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.
5 years of experience in a business function or role (e.g., strategic marketing, business operations, consulting).
4 years of experience in a role preparing and delivering technical presentations to senior leadership.
3 years of experience in software development or engineering.
3 years of people management experience with direct reports, and in technical leadership.
Bachelor's degree or equivalent practical experience.
8 years of experience in product management or related technical role.
3 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc).
2 years of experience working with Advertising products.
Experience integrating generative AI tools or LLM interfaces into workflows.
