Lead the end-to-end execution of measurement studies—including Conversion Lift, Brand Lift, XNR, and Geo-based Experiment —ensuing statistical significance (StatSig) on all uplift data.
Utilize advanced investigative skills to model experimental results and triage them into broader media plan Return on Investment (ROI) analyses. Analyze attribute lift across channels to inform high-level channel strategy and budget allocation.
Reconcile disparate data sources (MMM, MTA, and Incrementality) to provide a unified narrative of media effectiveness, helping clients navigate the shift toward third-party measurement.
Partner with In-Market Sales and Product Specialist teams to interpret complex measurement results for client leadership.
Minimum qualifications
Bachelor's degree or equivalent practical experience.
5 years of experience with marketing analytics, return on investment, and statistical analysis.
Experience in designing and executing incrementality studies and A/B testing frameworks.
Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.
Preferred qualifications
Expertise in SQL, Python, or R for building data models and pulling insights from large, complex datasets.
Experience defining measurement frameworks for mid-funnel and audience acquisition goals, moving beyond traditional last-click conversion tracking.
Specialized experience in Media Mix Modeling (MMM), Incremenality and Multi-Touch Attribution (MTA) tools , with the ability to validate and integrate results from multiple measurement "sources of truth.
Deep understanding of the technical trends around privacy-safe measurement, conversion analytics, and attribution best practices.
Bachelor's degree or equivalent practical experience.
5 years of experience with marketing analytics, return on investment, and statistical analysis.
Experience in designing and executing incrementality studies and A/B testing frameworks.
Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.
