At Gilead, The Associate Director, Digital Strategy will serve as a strategic digital partner and trusted advisor to US brand teams, translating business objectives and customer insights into connected digital strategies and experiences.
The role will focus on advanced data and audience strategy, omnichannel planning and orchestration, personalized customer journeys, and emerging digital capabilities. The Associate Director will partner closely with Brand Marketing and cross-functional teams to identify priority audiences, connect experiences across channels, and leverage data and technology to improve customer relevance and business impact.
Key Responsibilities
Partner with Brand teams to develop omnichannel digital strategies aligned with business objectives, customer needs, and brand priorities.
Develop advanced audience strategies using first- and third-party data, behavioral signals, segmentation, identity solutions, and emerging data sets to improve audience precision and activation.
Shape personalized customer journeys across media, web, CRM, email, field, and other digital touchpoints, connecting audience, content, channel, and timing decisions.
Lead strategic recommendations for omnichannel orchestration and personalization, including NBA/NBE, audience logic, business rules, and paid and owned channel coordination.
Identify opportunities to leverage emerging technologies and enterprise capabilities, including AI, digital health, media, CRM, web, and personalization solutions, to address Brand and customer needs.
Partner with agencies and Gilead capability teams to ensure digital execution remains connected to strategic objectives.
Use customer, market, and performance insights to identify opportunities to optimize, expand, and scale digital strategies and experiences.
Lead and support digital pilots and test-and-learn initiatives, establishing clear business objectives, customer use cases, and success criteria.
Bring forward digital best practices, external trends, and cross-brand learnings to strengthen Brand strategies and accelerate innovation.
Build strong partnerships across Marketing, Media, Analytics, CRM, Web, Digital Operations, IT, and other cross-functional stakeholders.
Basic Qualifications
Bachelor's Degree and Ten Years’ Experience
OR
Masters' Degree and Eight Years’ Experience
Preferred Qualifications
6+ years of relevant experience in digital strategy, omnichannel marketing, customer experience, audience strategy, digital media, CRM, or related disciplines.
Demonstrated experience developing audience strategies using first-party and third-party data, segmentation, and behavioral signals.
Experience designing connected customer journeys and omnichannel strategies across digital channels.
Experience with personalization, orchestration, and marketing technology, including platforms such as Salesforce, Sitecore, and audience/identity solutions.
Strong understanding of emerging digital technologies, AI, media, and evolving customer engagement models.
Ability to translate complex data, technology, and digital concepts into clear, actionable recommendations for marketers.
Strong strategic thinking, communication, collaboration, and influencing skills.
Ability to work effectively across Brand teams, agencies, and a complex cross-functional organization.
Experience working with portfolio of brands and/or co-promotion.
Pharmaceutical or biotechnology experience preferred.
Bachelor’s degree required; advanced degree preferred.
People Leader Accountabilities
Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.
Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
For additional benefits information, visit
https://www.gilead.com/careers/compensation-benefits-and-wellbeing
Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
For jobs in the United States
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors
Please apply via the Internal Career Opportunities portal in Workday.
