Breadth matters more than depth here. We'd rather have someone who can move fast across five channels than someone who's only ever gone deep on one.
What You’ll Do
Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working
Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results
Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts
Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end
Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat
Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging
Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis
About You
2-10 years of B2B marketing or growth experience; slope and grit matter more than years
A track record of taking on projects solo, from concept through execution, and knowing how you measured success
Comfortable being customer-facing when the job calls for it
Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
Have run or set up events independently
Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails
Use AI tools fluently in your daily work, held to the same quality bar as your own
Bonus Skills
B2B experience specifically
Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
Comfortable with copywriting and customer marketing, even if it's not your primary strength
You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.
Our Benefits & Perks
Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
401K matching and access to financial advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course… unlimited 3D prints
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
Compensation
Equity is a big part of the compensation package at Formlabs - every employee receives equity because everyone contributes to building the company. We have a lot of confidence in the products we’re building and the impact we’re making, and you should too.
Base pay is the other part of our compensation package, and it is carefully determined based on your skills, experience, and expected impact. Equity and base pay combine to make up your total compensation package at Formlabs.
The annual base pay range for this role is
$70,000—$145,000 USD
