The Supervisor, Programmatic, role is a driving force behind client success and internal team development. This role helps drive strategic direction and innovation across client portfolios by meaningfully activating new strategies, tactics, and tests that push department capabilities forward.
Key Responsibilities
The role will work closely with biddable leadership, client teams, and day-to-day campaign managers, and requires an advanced understanding of push and pull marketing tactics and how they interplay. The Supervisor, Programmatic demonstrates expert in-platform experience across the leading providers and campaign types. These skills allow the role to serve as a conduit between agency priorities and client business objectives:
Planning: Support client managers in finalizing and delivering landscape, competitor, and trend analyses. Review analyses and drafted recommendations through a strategic lens to ensure strategic rigor and measurable impact.
Development: Help refine internal agency’s best practices by assessing commonalities and shift in needs across client portfolio. Work with day-to-day client leads and junior team members to implement repeatable, sustainable processes that ultimately drive performance marketing results forward.
Optimization: Help define innovation roadmap and department campaign activation standards. Lead implementation coordination with new approved vendors to test new capabilities, offerings and tactics that can evolve current paid social frameworks.
Stewardship: Lead strategic client communications and ad hoc delivery coordination. Support day-to-day client managers and junior teams in preparation for day-to-day communications. Help continuously refine client communication standards across email, calls, reports, and strategic deliverables.
Lead reporting and data analysis operations for priority clients in portfolio. Review data pulls, formulas, and formatted figures for accuracy while developing the formal narrative and insight that connect historic trends, current results and future business needs.
Requirements
At least 4-6 years of hands-on experience building, optimizing, and/or reporting on paid ad campaigns across the following platforms:
The Trade Desk
Amazon DSP
Yahoo DSP
Experience running various channel activations such as Display, OLV, CTV, Audio, DOOH, etc.
Preferred Skills
3+ years of hands-on experience building, optimizing, and/or reporting on pharma-specific ad campaigns across the following platforms:
DeepIntent, Pulsepoint (DSPs)
Tableau, PowerBI, Datorama (measurement)
Crossix, IQVIA, DeepIntent Outcomes, etc. (measurement)
Exposure to running healthcare specific channels such as EHR, eNL, etc.
Qualifications
Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
Minimum 4 years of agency experience in programmatic bid management, programmatic campaign development/management/optimization with the use of leading DSPs (The Trade Desk, DV360, DeepIntent, Pulsepoint)
Advanced understanding of Excel and proficiency in Microsoft Office Suite (PowerPoint, Word, etc.)
Understanding of multi-channel marketing strategy, and the interconnectedness of social, search, open web programmatic, display, and OOH strategies.
Strong analytical thinking and mathematical skills and an ability to manage large, complex data sets
Resourceful, curious, and motivated spirit with an ability manage multiple priorities effectively
Proven ability to operate independently, in team settings, and through delegation
Strong organizational and communication skills
Adaptability and comfort working with shifting priorities and deadlines
Healthcare, Pharmaceutical, or regulated industry experience strongly preferred
Passion for health, wellness, connectedness, and media!
- If you have read this far, you are likely a great fit for us and you have something to offer that is more than just these bullets. We want to hear from you and welcome your cover letter and resume.
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- 100,000 - 130,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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