Translates behavioral science findings into actionable marketing strategy and creative direction
Analyzes behavioral data to identify patterns, insights, and strategic implications
Serves as internal resource and educator on behavioral science principles and applications to healthcare marketing
Stays current on behavioral science research, trends, and methodologies
Brand Planning
Strong understanding and execution of strategic discipline, agency processes, and pharma compliance requirements
Gathers customer dynamics and disease state understanding, synthesizing behavioral insights about how different customer segments make decisions to inform brand strategy
Displays effective storytelling skills in written strategy, particularly in translating behavioral science into clear narratives
Supports senior strategists and account teams with research capabilities, behavioral insights, and strategic recommendations
Develops strong brand strategy work across assigned brands and deliverables under the leadership of more senior team members
Client Management
Effectively addresses internal and client questions on the agency’s POV and recommendations.
Supports senior team members in client consulting on market research design and analysis
Cross Functional Collaboration
Acts as brand team resource on behavioral science with guidance from leadership
Partners with creative, medical/scientific, and account teams to integrate behavioral insights into strategy and creative execution
Collaborates effectively across functional teams to strengthen behavioral thinking
Talent Management
Manage and mentor junior level staff and delegate incoming tasks and assignments as appropriate.
JOB DUTIES / RESPONSIBILITES
For Specialty functions, see additional information (if applicable) in the box below.
Applies strong understanding of strategic planning fundamentals and behavioral science fundamentals (e.g., decision theory, behavioral economics) to disease state, customer behavior, competitive dynamics, and the science of assigned brands
Acts as the strategic planning day to day point of contact for internal team on key accounts.
Understands and effectively utilizes the strategic process and agency structure as well as pharmaceutical marketing guidance and compliance requirements.
Balances working autonomously and collaboratively with senior internal team members on core accounts.
Synthesize behavioral insights into clear, compelling narratives that drive strategic decision-making
Plays an active role in development of core brand strategy deliverables including campaign briefs, positioning target, tactical planning.
Leads client workshops preparation and comfortably moderate break out groups and capture key takeaways.
Manages and mentors Strategic Planners and/or Associate Strategic Planners eg, delivering feedback, advising on day-to-day workload.
Stay current on behavioral science research, trends, and methodologies
Attends and contributes to internal/client meetings and creates output reports.
Autonomously leads and owns social listening monitoring and analysis
Leads market research design, interviewing, insight identification, and reporting.
EDUCATION
DEGREE/DIPLOMA
AREA OF STUDY
REQUIRED/PREFERRED
PhD
Behavioral Science, Psychology,
Behavioral Economics, Cognitive
Science, Consumer Psychology,
Health Psychology, or Related
Behavioral Science Field
Preferred
Master's
Behavioral Science, Psychology,
Behavioral Economics, Cognitive
Science, Consumer Psychology,
Health Psychology, or Related
Behavioral Science Field
Required
Bachelor’s degree
Psychology, Behavioral Science,
Marketing, Communications, or
Related Field
Required
EXPERIENCE
MINIMUM EXPERIENCE
AREA OF EXPERTISE
REQUIRED/PREFERRED
3-5+ years
Behavioral science research or
applied behavioral science
Required
3+ years
Brand strategy or market research
Preferred
KNOWLEDGE, SKILLS, & ABILITIES
General
Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel.
Ability to use AI platforms as an accelerant for brand needs and strategic deliverables.
Strong working knowledge in market research tools (search databases including SERMO, Datamonitor).
Strong working knowledge in social media platforms
Strong oral and written communication; articulate, support and begin to drive influence for a strategic point of view internally and externally
Active listening and keen attention to detail
Strong strategic and analytical skills; leveraging both qualitative insights and data to solve brand challenges
Able to work on multiple projects, adhere to timeline and maintain organization.
Behavioral Science & Research
Strong foundation in behavioral science, including cognitive psychology, decision science, behavioral economics, and consumer psychology
Proficiency in qualitative research methodologies including ethnography, phenomenology, grounded theory, and in-depth interviewing
Understanding of quantitative and mixed-methods research approaches and when to apply them
Ability to identify behavioral barriers, motivations, habits, and decision drivers.
Ability to translate behavioral and research findings into actionable business recommendations.
Knowledge of behavioral research frameworks and models
The ability to adapt and create bespoke frameworks based in behavioral science, when appropriate
Ability to design research that captures behavioral nuance, motivations, barriers, and decision drivers
COMPETENCIES
Communication: Expresses complex ideas accurately, concisely, and clearly. Translates research and behavioral science into accessible, compelling narratives.
Curiosity: Displays strong eagerness in learning about human behavior and psychology. Asks thought-provoking questions about why customers behave as they do.
Passion: Demonstrates investment and commitment to brands, clients, teams, and assignments and to understanding human behavior and applying behavioral science to create meaningful solutions.
Organization: Creates clear goals, identifies, and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
Collaboration: Ability to work effectively across functional teams (account, creative, medical, engagement)
Builds: relationships and fosters trust across disciplinary boundaries.
Agility: Ability to change directions quickly and adapt research and strategy approaches based on findings or evolving client needs.
Problem-Solving: Demonstrates interest in finding root causes of customer behavior and business challenges. Selects and implements effective behavioral science solutions.
Engaged/Motivated: s attentive and shows interest in the subject and learning the discipline.
Attention to Detail: Self edits work and has a sharp focus on even the smallest of details.
STATEMENT OF UNDERSTANDING This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.
- This job description is not intended to include modifications consistent with providing a Reasonable Accommodation
- 


- $90,000 to $120,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
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